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G1 Mogi das Cruzes e Suzano
Portal News Mogi
Diário do Alto Tietê
Top Marketing Channels
G1 Mogi das Cruzes e Suzano
- Online News Portal
- Examples: Homepage features, Category pages, Article pages
- Campaigns: Breaking News Alerts, Featured Stories Promotion, Seasonal Content Campaigns
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube videos
- Campaigns: Daily News Digest, Live Q&A Sessions, Community Polls
- Email Marketing
- Examples: Daily newsletters, Breaking news alerts, Weekly summaries
- Campaigns: Morning News Brief, Weekend Recap, Special Report Series
Top Sales Channels
- Programmatic Advertising
- Display ads, Native ads, Video ads
- Brand Awareness Campaigns, Lead Generation Programs, Product Launch Support
- Direct Ad Sales
- Banner ad placements, Sponsored content, Section sponsorships
- Local Business Promotion, Event Sponsorship Packages, Real Estate Listings Program
- Subscription Sales (Premium Content)
- Access to exclusive articles, Ad-free browsing, Enhanced features
- Premium Access Trial, Annual Subscription Discount, Family Plan Offer
O Diário de Mogi SWOT Analysis
Strengths
Strong brand recognition and credibility of G1/Globo
Extensive journalistic resources and network
Broad content coverage beyond local news
Weaknesses
May lack hyper-local focus compared to dedicated local portals
Potential for national news to overshadow local content
Less agile in responding to niche local events
Opportunities
Leverage national brand for local advertising partnerships
Expand video content and live streaming
Collaborate with local businesses for sponsored segments
Threats
Competition from specialized local news outlets
Declining trust in mainstream media
Ad-blocker usage impacting revenue
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