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NBC-2.com Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Small Business Owner

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Advertising Account Manager

Education: Bachelor's Degree, Communications

Marketer Mia

Marketer Mia

Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInFacebookInstagram

Goals

  • To effectively reach and engage the local Fort Myers audience to drive sales
  • To optimize advertising spend by identifying the most impactful channels
  • To maintain brand consistency and positive public perception within the community.

Pain Points

  • Difficulty in accurately measuring the ROI of local advertising campaigns
  • Struggling to find integrated solutions for both broadcast and digital advertising
  • Limited internal resources to manage diverse marketing initiatives efficiently.

NBC-2.com Geographic Distribution

The business's target market is almost exclusively the Southwest Florida region of the United States, with minimal international reach.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.2%
United Kingdom flag

United Kingdom

0.1%
Mexico flag

Mexico

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households, with a significant majority falling into medium to high income brackets.

Employment Status

Income Distribution

Education Level

NBC-2.com Behavior Analysis

Behavior Profile

Local News Consumption
Weather Updates
Community Engagement
Online News Access
Social Media Interaction
Mobile App Usage
Seeking Local Information
Staying Informed
Interest in Local Events
Weather Preparedness
Content Variety
Digital Device Usage
News on Demand
Lifestyle Content
Sports News
Traffic Updates
Political News
Entertainment News
Health Information
User Generated Content

Device Breakdown

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