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NBC2 Target Audience

The target audience of NBC2 is likely residents of Southwest Florida, as the station's coverage area is centered around Fort Myers. The content suggests an interest in local news, weather, politics, and sports. The site also features national and international news, indicating a broader appeal to individuals interested in current events.

User Segments

NBC2 Geographic Distribution

NBC2's primary market is the United States, specifically Southwest Florida, with a minimal international audience likely due to its focus on local news.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.1%
Mexico flag

Mexico

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

NBC2's viewership largely comprises households of 2-4 people with medium income levels, consistent with the demographics of Southwest Florida.

Employment Status

Income Distribution

Education Level

NBC2 Behavior Analysis

Behavior Profile

Device Breakdown

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