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Naver Blog Target Audience

User Segments

Age: 19

Gender: Male

Occupation: Student

Education: High School

Age: 22

Gender: Female

Occupation: Student

Education: Associate Degree

Age: 24

Gender: Male

Occupation: Part-Time

Education: Bachelor's Degree

Min-jun Kim

Min-jun Kim

Age: 19
Gender: Male
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramYouTubeTikTok

Goals

  • To share my personal hobbies and daily life experiences with friends and followers
  • To connect with like-minded individuals who share my interests in gaming and K-pop
  • To discover new trends and content that are relevant to my age group and cultural background.

Pain Points

  • Difficulty in gaining visibility for my content among the vast amount of online information
  • Managing my time effectively between studies, part-time work, and content creation
  • Feeling pressured to constantly produce engaging content to maintain audience interest.

Naver Blog Geographic Distribution

Naver Blog primarily dominates the South Korean market, with minor international usage, especially in countries with a strong interest in Korean culture.

Top Countries

South Korea flag

South Korea

94%
United States flag

United States

1.5%
Japan flag

Japan

1%
China flag

China

0.8%
Vietnam flag

Vietnam

0.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium-income households of 3-4 people, indicating a broad appeal across various family structures.

Employment Status

Income Distribution

Education Level

Naver Blog Behavior Analysis

Behavior Profile

Content Creation
Online Sharing
Community Building
Naver Ecosystem
Visual Content
Video Consumption
Mobile Preference
K-pop Interest
Korean Drama Interest
Gaming
Technology Interest
Financial Interest
Brand Building
Information Seeking
Social Interaction
Online Shopping
Knowledge Sharing
Personal Expression
Marketing

Device Breakdown

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