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Tistory
Velog
Top Marketing Channels
Tistory
- Content Marketing
- Examples: Blogging platform itself, user-generated content, how-to guides for bloggers
- Campaigns: Featured Blogs of the Month, Tistory Creator Spotlight, Blogging Tips Series
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Share Your Blog Contest, Tistory Highlights, New Feature Announcements
- Community Engagement
- Examples: User forums, developer communities, online events
- Campaigns: Tistory Developers Conference, User Meetups, Community Challenge
Top Sales Channels
- Freemium Model
- Basic blogging service, advanced customization options, premium themes
- Free Forever Plan, Upgrade to Pro, Exclusive Theme Bundle
- Partnerships
- Integration with Daum (Kakao), third-party plugins, affiliate programs
- Kakao Ecosystem Integration, Plugin Showcase, Referral Bonus Program
- Direct Platform Sales
- Premium features, advertising opportunities on blogs, custom domain sales
- Get Your Custom Domain, Advertise Your Blog, Monetize Your Content
Naver Blog SWOT Analysis
Strengths
Strong integration with Kakao/Daum ecosystem
developer-friendly features
diverse content categories.
Weaknesses
May be perceived as less user-friendly for beginners
potentially complex for non-technical users
less brand recognition than Naver Blog in general public.
Opportunities
Attract more technical users and developers
expand into specialized content niches
leverage Kakao's user base for growth.
Threats
Competition from Naver Blog's dominant market share
user migration to simpler platforms
changes in Kakao's platform strategy.
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