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Nature Target Audience
Nature targets a global audience of scientists, researchers, academics, and science enthusiasts. This includes individuals in various scientific disciplines, ranging from biology and chemistry to physics and astronomy. The publication caters to a readership seeking high-quality, peer-reviewed scientific research and analysis.
User Segments
Nature Geographic Distribution
Nature's largest markets are the US and China, comprising 50% of users, highlighting its global appeal and influence within the scientific community.
Top Countries
United States
China
United Kingdom
Germany
Japan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically reside in households of 2-4 people, suggesting established professionals and families. The income distribution leans towards middle-income, aligning with academic and research salaries.
Employment Status
Income Distribution
Education Level
Nature Behavior Analysis
Behavior Profile
Device Breakdown
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