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Napa Valley College Target Audience

User Segments

Age: 16

Gender: Female

Occupation: High School Student

Education: High School Freshman

Age: 17

Gender: Male

Occupation: High School Student

Education: High School Junior

Age: 18

Gender: Female

Occupation: High School Senior

Education: High School Senior

Maya Rodriguez

Maya Rodriguez

Age: 16
Gender: Female
Occupation: High School Student
Education: High School Freshman
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • To earn college credits while still in high school to get a head start on her higher education journey
  • To explore potential college majors and career paths through diverse dual enrollment courses
  • To save money on future college tuition by completing general education requirements early.

Pain Points

  • Balancing challenging high school coursework with demanding college-level classes and extracurricular activities
  • Navigating the college application and transfer process without much prior experience
  • Feeling overwhelmed by the pressure to perform well in both high school and college courses simultaneously.

Napa Valley College Geographic Distribution

Primarily serves the Napa Valley region in the US, with a small but notable international student presence, predominantly from Asian countries.

Top Countries

United States flag

United States

95%
China flag

China

1.5%
South Korea flag

South Korea

0.8%
India flag

India

0.7%
Vietnam flag

Vietnam

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Students come from various household sizes, with a notable portion from medium-income households seeking affordable education options.

Employment Status

Income Distribution

Education Level

Napa Valley College Behavior Analysis

Behavior Profile

Personal Finance
Career Development
Youtube
Instagram
Facebook
Local Community Events
Health & Wellness
Culinary Arts
Transfer Students
Dual Enrollment
Returning Students
LinkedIn
TikTok
Desktop Device
Android Device
Travel Planning
Technology Trends
Student Support

Device Breakdown

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