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Santa Rosa Junior College
Solano Community College
Diablo Valley College
Top Marketing Channels
Santa Rosa Junior College
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: SRJC Enrollment Drive, Summer Session Promotion, Financial Aid Awareness
- Content Marketing
- Examples: Student Success Stories Blog, Program Spotlights, Faculty Interviews
- Campaigns: Pathways to Success, Discover Your Future, Lifelong Learning Series
- Email Marketing
- Examples: Prospective Student Newsletter, Alumni Updates, Event Reminders
- Campaigns: Welcome to SRJC, Stay Connected, Community Events Digest
Top Sales Channels
- Admissions Office
- In-person advising, Application workshops, Campus tours
- Apply Now!, Transfer Day, New Student Orientation
- Outreach Events
- High school visits, College fairs, Community presentations
- Explore SRJC, Your Future Starts Here, Discover Your Passion
- Online Enrollment Portal
- Online application, Course registration, Financial aid submission
- Enroll Today, Register for Classes, Secure Your Spot
Napa Valley College SWOT Analysis
Strengths
Strong local reputation
Diverse program offerings
Established community presence.
Weaknesses
Potential for large class sizes
Geographic limitations for some students
Dependence on local funding.
Opportunities
Expand online course offerings
Develop new career education programs
Strengthen partnerships with local businesses.
Threats
Competition from other community colleges and 4-year institutions
Declining high school enrollment
Changes in state funding for education.
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