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National Alliance on Mental Illness (NAMI) Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree, Fine Arts

Age: 45

Gender: Male

Occupation: Customer Service Representative

Education: Associate Degree, Business Administration

Age: 55

Gender: Female

Occupation: Retired Teacher

Education: Master's Degree, Education

Sarah Chen

Sarah Chen

Age: 28
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Industry: Individual Support
Channels: InstagramRedditYouTube

Goals

  • To manage my anxiety symptoms effectively and achieve greater emotional stability in my daily life
  • To connect with a supportive community that understands my experiences and can offer peer advice
  • To find accessible and affordable therapy options that fit my specific mental health needs.

Pain Points

  • Difficulty finding mental health resources that are culturally sensitive and inclusive
  • Struggling with the stigma associated with mental illness, making it hard to open up to others
  • Financial constraints limiting access to consistent professional mental health care.

National Alliance on Mental Illness (NAMI) Geographic Distribution

NAMI's primary focus is nationwide within the US, leveraging its extensive local affiliate network to provide widespread support.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.2%
United Kingdom flag

United Kingdom

0.1%
Australia flag

Australia

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

NAMI primarily supports households of 3-4, encompassing diverse income levels, reflecting broad community engagement.

Employment Status

Income Distribution

Education Level

National Alliance on Mental Illness (NAMI) Behavior Analysis

Behavior Profile

Support seeking
Information gathering
Advocacy
Community engagement
Education seeking
Volunteerism
HelpLine usage
Online interaction
Social media usage
Peer connection
Stigma reduction
Program participation
Fundraising
Self-care
Caregiving
Youth engagement
Policy influencing
Research consumption
Digital platforms
Relatability

Device Breakdown

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