Find stats on top websites
Major Markets
United States
Canada
United KingdomSelect a competitor
Mental Health America (MHA)
American Psychiatric Association (APA)
Top Marketing Channels
Mental Health America (MHA)
- Social Media Marketing
- Examples: Facebook posts, Twitter campaigns, Instagram stories
- Campaigns: #MentalHealthMonth, #B4Stage4, Feel Good Fridays
- Content Marketing
- Examples: Blogs on mental health topics, Infographics, Educational videos
- Campaigns: MHA Blog Series, State of Mental Health Report, Screening Tools Promotion
- Email Marketing
- Examples: Newsletters, Advocacy alerts, Event invitations
- Campaigns: MHA Monthly Newsletter, Policy Update Alerts, Webinars for Wellness
Top Sales Channels
- Donation Drives
- Online donation forms, Direct mail appeals, Corporate partnerships
- Giving Tuesday Campaign, Annual Fund Drive, Corporate Sponsorship Program
- Merchandise Sales
- Online store with branded apparel, Mental health awareness items, Books
- MHA Shop Promotions, Awareness Merch Launch, Holiday Gift Guide
- Event Sponsorships/Tickets
- Annual conferences, Fundraising galas, Local awareness walks
- MHA Annual Conference, Awards Dinner Gala, Walk for Mental Health
National Alliance on Mental Illness (NAMI) SWOT Analysis
Strengths
Strong focus on prevention and early intervention; Extensive network of affiliates; Public education and advocacy.
Weaknesses
Potential for varied local impact; Reliance on grant funding; Less direct clinical service provision.
Opportunities
Increased demand for mental health screenings; Partnerships with technology companies for digital tools; Growing public awareness of mental health issues.
Threats
Competition from other mental health non-profits; Changes in public health policy; Donor fatigue.
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