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NAI Wisinski of West Michigan Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Small Business Owner

Education: Bachelor's Degree in Business Administration

Age: 39

Gender: Female

Occupation: Healthcare Practice Manager

Education: Master's Degree in Healthcare Management

Age: 55

Gender: Male

Occupation: Self-Employed Entrepreneur

Education: Professional Degree in Law

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Small Business Owner
Education: Bachelor's Degree in Business Administration
Industry: Retail
Channels: LinkedInFacebookYouTube

Goals

  • Expand my retail business by securing a larger, more strategically located commercial space within West Michigan
  • Optimize operational costs by finding a commercial property with lower overheads and better energy efficiency
  • Ensure long-term stability and growth for my business by making a sound real estate investment decision.

Pain Points

  • Difficulty in finding suitable commercial properties that meet specific business needs and budget constraints
  • Uncertainty about market trends and property valuations making real estate decisions challenging
  • Time-consuming process of property searching, negotiations, and legal paperwork diverting focus from core business operations.

NAI Wisinski of West Michigan Geographic Distribution

Primarily serving West Michigan (USA), with global reach through NAI Global. United States accounts for 90% of users, reflecting strong local focus.

Top Countries

United States flag

United States

90%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.5%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households with high income levels, indicating established business owners and investors.

Employment Status

Income Distribution

Education Level

NAI Wisinski of West Michigan Behavior Analysis

Behavior Profile

LinkedIn
Desktop User
YouTube
Business Networking
Investment Strategies
Market Insights
Strategic Decisions
Long-term Client Relationships
Technology in Real Estate
Seeking Cost Savings
Optimizing Real Estate
Site Selection
Due Diligence
Lease Negotiations
Responsive Service
Twitter
Facebook
Instagram
Reddit
TikTok

Device Breakdown

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