Monkey Science Competitor Insights

Major Markets

India

United Arab Emirates

Singapore

Key Competitors

BYJU'S

Vedantu

Top Marketing Channels

BYJU'S

Digital Advertising
Examples: Google Ads, Social Media Ads, YouTube Pre-roll ads
Campaigns: BYJU'S Classes campaign, BYJU'S Tuition Centre launch, BYJU'S Think & Learn App promotions

Content Marketing
Examples: Educational blogs, Success stories, Parent testimonials
Campaigns: Learning Made Easy series, Exam Prep Guides, Student Success Spotlight

Influencer Marketing
Examples: Bollywood celebrities endorsing, EdTech YouTubers, Instagram educators
Campaigns: Shah Rukh Khan endorsement campaign, Learning with Toppr integration, BYJU'S Young Achievers program

Direct Sales (Tele-counselling)
Outbound calls to leads, Inbound call centers, Personalized demo sessions
Free Demo Class enrollment drive, Scholarship Test enrollment, Summer Learning Program sales

Partnerships & B2B Sales
School collaborations, Corporate tie-ups, Government education initiatives
School Integration Program, Employee Benefits Learning Program, Digital India Education initiative

Strong brand recognition

Extensive curriculum coverage

Large user base

Aggressive marketing strategies

High pricing for some courses

Customer service issues reported

Dependence on sales calls

Controversies regarding sales practices

Expansion into new international markets

Further integration of AI and AR/VR

Partnerships with traditional educational institutions

Diversification into professional courses

Intense competition from other EdTech platforms

Regulatory scrutiny on sales and marketing

Changing government policies on online education

User retention challenges due to content fatigue