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MOD Consulting Target Audience

User Segments

Age: 32

Gender: Male

Occupation: CPG Startup Founder & CEO

Education: Master's Degree, Business Administration

Age: 29

Gender: Female

Occupation: CPG Startup Founder & Product Lead

Education: Bachelor's Degree, Marketing

Age: 38

Gender: Male

Occupation: CPG Startup Founder & Operations Manager

Education: Master's Degree, Supply Chain Management

Alex Chen

Alex Chen

Age: 32
Gender: Male
Occupation: CPG Startup Founder & CEO
Education: Master's Degree, Business Administration
Industry: CPG, Food & Beverage
Channels: LinkedInInstagramYouTube

Goals

  • Successfully launch our new innovative CPG product line into national retail chains within the next 12 months
  • Build a strong, recognizable brand identity that resonates deeply with our target consumers and fosters loyalty
  • Secure significant Series A funding to scale operations and expand market reach.

Pain Points

  • Lack of time and resources to effectively manage all aspects of marketing and branding while overseeing product development and operations
  • Difficulty in navigating complex regulatory requirements and distribution channels within the CPG industry
  • Struggling to create compelling marketing content and campaigns that cut through the noise and capture consumer attention.

MOD Consulting Geographic Distribution

Primarily focused on the US, especially Denver's startup scene, with some international reach for CPG global expansion needs.

Top Countries

United States flag

United States

85%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are likely to be high-income professionals or business owners, often in 2-4 person households, reflecting entrepreneurial success.

Employment Status

Income Distribution

Education Level

MOD Consulting Behavior Analysis

Behavior Profile

Overwhelmed
Burnt Out
Time-constrained
Seeking Solutions
Delegation
Entrepreneurial Spirit
Innovation
Brand Loyalty
Risk-taking
Networking
Online Research
Social Media Engagement
Strategic Planning
Problem-solving
Adaptability
Cost-conscious
Learning
Self-reliant
Goal-oriented
Growth-focused

Device Breakdown

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