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Executive Summary

Industries

CPG MarketingBrand StrategyStartup Consulting

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

MOD Consulting Top Products

MOD Consulting Services

Brand Positioning

MOD Consulting positions itself as an empathetic, on-demand marketing and branding partner for overwhelmed CPG startup founders. Leveraging deep industry expertise, they offer flexible, comprehensive solutions from launch to global expansion, enabling founders to focus on their core business.

Customer Sentiments

Customer sentiment is likely positive, driven by the founder's explicit understanding of entrepreneurial pain points like burnout and being overwhelmed. This empathy, combined with specialized CPG marketing solutions, addresses critical needs for their target audience.

MOD Consulting Key Value Propositions

MOD Consulting offers entrepreneurial CPG founders empathetic, flexible, and comprehensive marketing and branding support. They lighten the burden of marketing tasks, allowing founders to focus on product development and growth, by providing expert, on-demand solutions from concept to global market presence.

Entrepreneurial Empathy
CPG Specialization
Flexible On-Demand Support
End-to-End Marketing

MOD Consulting SWOT Analysis

Strengths

Founder's direct CPG and entrepreneurial experience.

Offers comprehensive, end-to-end marketing services.

Flexible on-demand model suits startup needs.

Weaknesses

Small team potentially limiting large project capacity.

Brand awareness might be limited outside Denver.

No explicit pricing model on website.

Opportunities

Growing CPG startup market in Denver and beyond.

Demand for agile marketing solutions without full-time hires.

Expansion into related product-based industries.

Threats

Competition from larger, established marketing agencies.

Economic downturns impacting startup funding.

Rapid changes in digital marketing trends require constant adaptation.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

MOD Consulting Target Audience

View Details

Geographic Insights

Primarily focused on the US, especially Denver's startup scene, with some international reach for CPG global expansion needs.

Top Countries

United States flag

United States

85% market share

Canada flag

Canada

8% market share

United Kingdom flag

United Kingdom

3% market share

Australia flag

Australia

2% market share

Germany flag

Germany

1% market share

MOD Consulting Audience Segments

Overwhelmed CPG Startup Founder

28-45 years

Male • Female

Denver, Colorado • Major US Startup Hubs

Established CPG Brand Executive

35-55 years

Male • Female

Global • Key CPG Markets

Emerging D2C CPG Entrepreneur

25-35 years

Male • Female

Denver, Colorado • Remote

Mid-Sized CPG Operations Lead

30-50 years

Male • Female

US Regional Markets • Canada • Europe

CPG-Focused Investor/Advisor

40-60 years

Male • Female

Global • Major Financial Centers

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor MOD Consulting

Personalized User Onboarding

Tailor the onboarding experience to each CPG founder's specific needs and challenges. This will improve engagement and demonstrate MOD Consulting's understanding of their unique situation, leading to increased client acquisition and retention.

Learn more

In-depth Buyer's Guide Creation

Develop a comprehensive buyer's guide specifically for CPG startups seeking marketing and branding consulting. This guide will showcase MOD Consulting's expertise, attract qualified leads, and position the company as a thought leader in the industry.

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Customer Exit Feedback Collection

Implement a system to gather feedback from clients who choose to discontinue services. This feedback will provide valuable insights into areas for improvement and help MOD Consulting refine its service offerings to better meet the needs of its target audience.

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