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Executive Summary
MOD Consulting is a Denver-based marketing consultancy founded by Amanda Pond. Specializing in startups and entrepreneurs, MOD offers tailored solutions for branding, product launches, go-to-market strategies, and global expansion. Their services cater to businesses seeking flexible, on-demand marketing support.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
MOD Consulting Top Products
Brand Positioning
Customer Sentiments
MOD Consulting Key Value Propositions
MOD Consulting SWOT Analysis
Strengths
Niche expertise in CPG startups
Tailored solutions for individual client needs
Strong understanding of the startup ecosystem
Weaknesses
Limited online presence and brand awareness
Potential challenges in scaling to accommodate large clients
Dependence on Denver's local market
Opportunities
Expand digital marketing efforts to reach a wider audience
Develop strategic partnerships with complementary service providers
Offer specialized services targeting high-growth CPG sub-sectors
Threats
Competition from larger, established marketing agencies
Economic downturn impacting startup funding and spending
Evolving consumer trends requiring continuous adaptation
MOD Consulting operates in the marketing and consulting industry. They specialize in working with startups and businesses in the consumer packaged goods (CPG) industry.
Market Growth Stage
Pace of Market Growth
MOD Consulting Target Audience
Geographic Insights
MOD Consulting's primary market is the US, followed by Canada. Other important markets include the UK, Australia, and Germany, reflecting a focus on English-speaking and developed economies.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
MOD Consulting Audience Segments
MOD Consulting's target audience is startups and small businesses, particularly in the consumer packaged goods (CPG) industry. They may be in the initial launch phase or looking to expand their market reach, requiring expertise in branding, marketing, and go-to-market strategies.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor MOD Consulting
Content Marketing & Thought Leadership
Establish MOD Consulting as a trusted expert in the CPG startup space by creating valuable content like blog posts, guides, and webinars. This will attract potential clients seeking guidance and position MOD as a thought leader, generating organic leads and building brand credibility.
Learn moreStrategic Partnerships & Joint Ventures
Partner with complementary businesses in the CPG ecosystem, such as co-working spaces, accelerators, or industry associations. This will expand MOD's reach to a targeted audience and offer cross-promotion opportunities, leveraging existing networks to attract new clients.
Learn moreTargeted Digital Advertising & Social Media Marketing
Utilize paid advertising platforms like Google Ads and social media marketing to target specific demographics and interests within the CPG startup space. This will generate qualified leads and drive traffic to MOD's website, converting website visitors into paying clients.
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