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National Center for Missing & Exploited Children Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Foundation Relations

Education: Master's Degree

Age: 42

Gender: Male

Occupation: Corporate Social Responsibility Manager

Education: Bachelor's Degree

Age: 39

Gender: Female

Occupation: Non-profit Program Director

Education: Master's Degree

Evelyn Reed

Evelyn Reed

Age: 48
Gender: Female
Occupation: Director of Foundation Relations
Education: Master's Degree
Industry: Philanthropy
Channels: LinkedInFacebookYouTube

Goals

  • To secure significant philanthropic grants that align with NCMEC's mission and demonstrate clear impact on child protection
  • To build and nurture long-term relationships with major donors and grant-making organizations
  • To ensure transparency and accountability in reporting the use of donated funds to maximize future giving.

Pain Points

  • Difficulty in demonstrating immediate, tangible impact for long-term prevention programs to funders who seek quick returns
  • Navigating complex application processes and reporting requirements from diverse funding bodies
  • Competition for philanthropic dollars with many other worthy non-profit causes.

National Center for Missing & Exploited Children Geographic Distribution

NCMEC primarily serves the U.S. due to its national mandate and funding, with minor international reach primarily in English-speaking and bordering countries for awareness and information sharing.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Mexico flag

Mexico

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The user base is mainly families (3-4 and 5-6 person households) with medium to high income, indicating stable environments that prioritize child safety resources.

Employment Status

Income Distribution

Education Level

National Center for Missing & Exploited Children Behavior Analysis

Behavior Profile

Child Protection
Online Safety
Prevention Education
Parenting
Community Involvement
Victim Support
Law Enforcement Collaboration
Awareness
Social Media Engagement
Information Seeking
Resource Utilization
Educational Content
Donating
Volunteering
Digital Citizenship
Reporting Exploitation
Seeking Guidance
Advocacy
Policy Interest
Mental Health Support

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