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ETS (Educational Testing Service)
Kaplan Test Prep
Top Marketing Channels
ETS (Educational Testing Service)
- Official Websites & Portals
- Examples: ets.org, gre.org, toefl.org
- Campaigns: Official Test Information & Registration, ETS Global Reach, TOEFL Go Anywhere
- Educational Partnerships
- Examples: University admissions offices, High school counselors, Government education ministries
- Campaigns: ETS Institutional Partner Program, Global Education Initiative, Test Center Network Expansion
- Digital Advertising
- Examples: Google Ads, LinkedIn ads, Education-focused ad networks