Mindojo Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

ETS (Educational Testing Service)

Kaplan Test Prep

Top Marketing Channels

ETS (Educational Testing Service)

Official Websites & Portals
Examples: ets.org, gre.org, toefl.org
Campaigns: Official Test Information & Registration, ETS Global Reach, TOEFL Go Anywhere

Educational Partnerships
Examples: University admissions offices, High school counselors, Government education ministries
Campaigns: ETS Institutional Partner Program, Global Education Initiative, Test Center Network Expansion

Digital Advertising
Examples: Google Ads, LinkedIn ads, Education-focused ad networks
Campaigns: GRE/TOEFL Search Campaigns, Admissions Officer Targeting, Study Abroad Promotion

Institutional Sales
Direct sales to universities for test administration, Bulk vouchers for scholarships, Partnerships with educational foundations
ETS Institutional Licensing, Secure Testing Solutions for Universities, Government Testing Contracts

Reseller Network
Authorized test centers, Educational consultants, International student recruitment agencies
Become an ETS Authorized Test Center, Partner with ETS Global, ETS Educational Consultant Program

Global recognition and trust

Standardized test ownership (GRE

TOEFL)

Extensive research and development in psychometrics

Perceived as less agile than smaller EdTechs

Limited personalized learning offerings

Bureaucratic decision-making processes

Develop new assessment products for emerging skills

Expand digital delivery and remote proctoring solutions

Partner with EdTech companies for adaptive prep tools

Decline in standardized test reliance by universities

Competition from alternative assessment providers

Data security and privacy concerns