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Mindojo Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Graduate Admissions

Education: Doctorate Degree, Education Management

Age: 42

Gender: Male

Occupation: Assistant Dean for Enrollment Management

Education: Master's Degree, Business Administration

Age: 35

Gender: Female

Occupation: Marketing and Recruitment Coordinator

Education: Master's Degree, Marketing

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: Director of Graduate Admissions
Education: Doctorate Degree, Education Management
Industry: Higher Education
Channels: LinkedInYouTubeTwitter

Goals

  • Increase the quantity and quality of qualified applicants to graduate programs
  • Streamline the admissions process through efficient lead generation and nurturing
  • Enhance the university's brand presence and appeal to prospective students globally

Pain Points

  • Difficulty in reaching a diverse and high-quality pool of prospective students effectively
  • Inefficient manual processes for lead qualification and follow-up
  • Budget constraints limiting the scope of recruitment and marketing initiatives

Mindojo Geographic Distribution

Mindojo primarily targets institutions in English-speaking developed countries, with a significant presence in the US and UK, and growing markets in Canada, Australia, and India.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mindojo's primary users are often young professionals or students in 2-4 person households, typically in medium to high income brackets.

Employment Status

Income Distribution

Education Level

Mindojo Behavior Analysis

Behavior Profile

Personalized Learning
Adaptive Learning
Test Preparation
Online Learning
Data Analytics
CRM Integration
Professional Networking
Study Methods
Digital Marketing
Applicant Tracking
Technology Use
Self-Service
Research
Goal-Oriented
Efficiency
Brand Recognition
User Experience
Social Media Engagement
Mobile Access
Web Usage

Device Breakdown

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