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Mightier's target audience is primarily parents and caregivers of children aged 6-14 who exhibit challenges with emotional regulation. The company also targets clinicians and schools looking for alternative therapeutic tools to support children's emotional development. Their marketing emphasizes the clinical validation and positive outcomes associated with Mightier's program.
Mightier's primary market is the United States, followed by Canada and the United Kingdom. This suggests a strong focus on English-speaking markets with high internet penetration and a growing awareness of mental health solutions.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Mightier's target audience typically falls within households of 2-4 individuals, primarily with middle-income levels.
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