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Mightier Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Software Development Manager
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Pediatric Nurse Practitioner
Education: Master's Degree, Nursing
Age: 35
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree, Education
Sarah Chen
Goals
- Help her 7-year-old son manage his anger outbursts and improve emotional regulation
- Find effective and engaging tools that her son will actually use consistently
- Connect with other parents facing similar challenges and share experiences and solutions.
Pain Points
- Lack of accessible and engaging mental health resources for children
- Difficulty balancing work and family responsibilities while seeking solutions for her child's needs
- Worry about her child's long-term emotional well-being and social development.
Mightier Geographic Distribution
Primarily US-focused, with significant presence in Canada. Expanding internationally, indicating global ambition in digital mental health solutions.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households are typically 3-6 members with medium to high income, indicating families prioritizing child well-being.
Employment Status
Income Distribution
Education Level
Mightier Behavior Analysis
Behavior Profile
Device Breakdown
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