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Mightier Target Audience

Mightier's target audience is primarily parents and caregivers of children aged 6-14 who exhibit challenges with emotional regulation. The company also targets clinicians and schools looking for alternative therapeutic tools to support children's emotional development. Their marketing emphasizes the clinical validation and positive outcomes associated with Mightier's program.

User Segments

Mightier Geographic Distribution

Mightier's primary market is the United States, followed by Canada and the United Kingdom. This suggests a strong focus on English-speaking markets with high internet penetration and a growing awareness of mental health solutions.

Top Countries

United States flag

United States

80%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

3.5%
Germany flag

Germany

3.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mightier's target audience typically falls within households of 2-4 individuals, primarily with middle-income levels.

Employment Status

Income Distribution

Education Level

Mightier Behavior Analysis

Behavior Profile

Device Breakdown

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