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Atlanta Convention & Visitors Bureau
Georgia Department of Economic Development
Invest Atlanta
Top Marketing Channels
Atlanta Convention & Visitors Bureau
- Digital Advertising
- Examples: Google Ads, Social Media Ads, Banner Ads on Travel Sites
- Campaigns: Discover Atlanta, Meet Atlanta, Atlanta's Best Deals
- Content Marketing
- Examples: Blog posts, City Guides, Video Series on YouTube
- Campaigns: Atlanta Insider's Guide, Explore Atlanta's Neighborhoods, Culinary Journey through Atlanta
- Social Media Marketing
- Examples: Instagram promotions, Facebook engagement, Twitter updates
- Campaigns: #AtlantaAdventures, #MeetInAtlanta, #AtlantaEats
Top Sales Channels
- Direct Sales (Conventions & Meetings)
- Trade shows, Sales calls to meeting planners, Site visits for event organizers
- Book Your Atlanta Convention, Host Your Event in Atlanta, Atlanta Meeting Incentives
- Partnership Marketing
- Hotel packages, Attraction bundles, Restaurant promotions
- Atlanta Experience Pass, Stay & Play Atlanta, Dine Around Atlanta
- Website & Online Booking
- atlanta.net, Hotel booking portal, Attraction ticket sales
- Plan Your Trip to Atlanta, Exclusive Online Deals, Atlanta Trip Planner
Metro Atlanta Chamber SWOT Analysis
Strengths
Extensive network of hospitality partners
Strong brand recognition for tourism
Comprehensive website for visitors
Weaknesses
Primary focus on tourism
Less direct emphasis on business relocation
Limited B2B economic development resources
Opportunities
Cross-promotion with business events
Attract business travelers to stay longer
Leverage tourism for talent attraction
Threats
Competition from other major tourist destinations
Economic downturns affecting leisure travel
Negative public perception of city issues
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