Methods+Mastery : Market and Competitor Analysis

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Methods+Mastery is a marketing and analytics agency that utilizes data-driven strategies to deliver impactful campaigns for their clients. They specialize in social media marketing, influencer marketing, and communications, leveraging their expertise to reach the right audience at the right time. Their services include intelligence gathering, planning and strategy, creative development, and community management.

Company : Methods+Mastery

Industry : Marketing and AdvertisingSocial Media MarketingData Analytics

Major Markets

United States

United Kingdom

Canada

Key Competitors

Fractl

Sparktoro

Distilled (now part of Brainlabs)

Methods+Mastery Key Value propositions

Data-Driven Strategies

Social Media Expertise

Collaborative Approach

Diversity and Inclusion

Methods+Mastery Latest news

Methods+Mastery: For work that works

Data fuels us, social lights our path, and agility keeps us moving forward. Our marketing and analytics expertise gives us the upper hand in the face of big ...

Methods+Mastery | LinkedIn

So, no matter the ask, you can rest assured you've found a partner that delivers work that works. Website: https://www.methodsandmastery.com/. External link for ...

Our Work - Methods+Mastery

Whether that campaign will really drive sales. We work smarter to get to the bottom of every issue, find every right answer, and distill what's important from ...

Working at Methods+Mastery | Glassdoor

Methods+Mastery overview · www.methodsandmastery.com/ · San Francisco, CA · Unknown · Type: Company - Private · Revenue: Unknown / Non-Applicable · Advertising & ...

Methods+Mastery SWOT Analysis

Strengths

Data-driven approach to marketingStrong social media expertiseFocus on diversity and inclusion

Weaknesses

Potential lack of brand awarenessReliance on digital marketing channelsCompetition from larger agencies

Opportunities

Expansion into new marketsDevelopment of innovative service offeringsStrategic partnerships and acquisitions

Threats

Rapidly evolving digital landscapeEconomic downturn impacting marketing budgetsChanging social media algorithms

Top Marketing Strategies for Methods+Mastery

Content Marketing & Thought Leadership

Establish Methods+Mastery as a thought leader in the marketing and analytics space by creating valuable, insightful content that attracts their target audience. This will boost their visibility, brand authority, and ultimately lead to more qualified leads and clients.

Strategic Partnerships & Joint Ventures

Collaborate with complementary businesses in the marketing, tech, and data analytics fields to expand their reach and offer combined solutions to a wider audience. This will access new markets and leverage the strengths of both parties to create mutually beneficial opportunities.

Leverage Data-Driven Case Studies & Success Stories

Showcase tangible results and success stories from past clients to demonstrate the effectiveness of their services and build credibility. This will provide social proof and effectively communicate their value proposition to potential clients, encouraging them to trust their expertise.

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Methods+Mastery User Persona

Name:

Ashley Chen

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand visibility and engagement on social media platforms to drive qualified leads and increase brand awareness
Develop and implement data-driven marketing campaigns that are aligned with business objectives and deliver measurable ROI
Foster a strong brand reputation and establish thought leadership within the industry through strategic content marketing and public relations efforts

Frustrations

Struggling to keep up with the constantly evolving social media landscape and algorithm changes
Facing challenges in accurately measuring the effectiveness of marketing campaigns and proving ROI to stakeholders
Difficulty in identifying and engaging with the right target audience on social media platforms to generate meaningful interactions

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

CMO

Industry :

Financial Services

Education :

Master's Degree, Communications

Preferred platforms

GOALS

Develop a comprehensive digital marketing strategy that aligns with the company's overall business objectives and drives revenue growth
Build and maintain a strong online presence that positions the company as a thought leader and trusted advisor in the financial services industry
Leverage data analytics to gain actionable insights into customer behavior and optimize marketing campaigns for maximum impact

Frustrations

Dealing with internal resistance to adopting new technologies and data-driven approaches to marketing
Facing difficulties in proving the ROI of marketing efforts and securing adequate budget allocation
Managing the complexities of regulatory compliance and brand reputation in a highly regulated industry

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

E-commerce

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among the target audience on key social media platforms, particularly Instagram and TikTok
Drive traffic to the company's website and e-commerce platform through compelling social media content and influencer marketing campaigns
Build a strong and engaged online community around the brand to foster customer loyalty and advocacy

Frustrations

Staying ahead of the latest trends and best practices in the ever-changing world of social media marketing
Measuring the effectiveness of social media campaigns and demonstrating their impact on business outcomes
Dealing with negative comments and managing online reputation in a public-facing role

Methods+Mastery Geographic and Demographic Insights

Geographic Insights: Methods+Mastery's primary market is the United States, followed by the United Kingdom and Canada. They also have a presence in Australia and Germany.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Methods+Mastery's target audience is primarily composed of females aged 25-34, reflecting a strong preference for their services within this demographic.

Age Distribution

Gender Distribution

Methods+Mastery Socio-economic Profile

Household and Income Insights: Methods+Mastery's target users typically belong to households of 2-4 people with a predominantly medium income level, suggesting their services cater to a wide range of affordability.

Educational and Employment Insights: The majority of target users are employed full-time and have attained a university or college education, indicating a focus on professionals.

Households Size

Income Distribution

Education Level

Employment Status

Methods+Mastery Behavioral Insights

Interest-Based Insights: Target users are interested in digital marketing, data analytics, social media trends, technology, business news, marketing conferences, and leadership.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and YouTube, primarily using desktop devices followed by Android and iOS.

Interests

Digital MarketingData AnalyticsSocial Media TrendsTechnologyBusiness NewsMarketing ConferencesLeadership

Device Breakdown

Social Media Usage

Methods+Mastery Top Competitors

Competitor	Estimated market share	Top domains
Fractl	35%	Content Marketing, Digital PR, SEO
Sparktoro	25%
Distilled (now part of Brainlabs)	15%	SEO, Content Marketing, Digital Analytics

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