David Chen

• Achieve significant market share growth for new product lines through effective national campaigns
• Develop and implement scalable, co-op compliant marketing programs for our extensive dealer network
• Establish strong strategic partnerships to expand our brand reach and drive consistent sales
• Ensure our national marketing strategies are adaptable and effective across diverse regional markets and consumer demographics
• Leverage advanced MarTech solutions to optimize campaign performance and demonstrate clear ROI to leadership.

• Difficulty in tracking the true ROI of complex national marketing campaigns across varied channels and dealer performances
• Challenges in ensuring consistent brand messaging and quality across hundreds of independent dealers and distributors
• The constant need to adapt to evolving digital marketing trends and privacy regulations while maintaining campaign effectiveness
• Managing the complexities of co-op marketing programs, including compliance, utilization, and reconciliation with dealers
• Finding a marketing partner who truly understands the nuances of the HVAC industry and can deliver measurable, impactful results at scale.