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Executive Summary

Mediagistic is a full-service marketing agency specializing in local and national marketing solutions. They offer a range of services including digital marketing, traditional media buying, co-op advertising programs, and proprietary MarTech solutions. Their primary focus is driving sales growth for their clients through data-driven strategies and a customer-centric approach.

Industries

Marketing and AdvertisingHome ServicesDigital Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Mediagistic Top Products

Brand Positioning

Customer Sentiments

Mediagistic Key Value Propositions

Data-Driven Strategies
Local Marketing Expertise
Comprehensive Solutions
Co-op Advertising Management

Mediagistic SWOT Analysis

Strengths

Specialization in home services marketing.

Data-driven approach to campaign management.

Proprietary MarTech solutions like SimpliLocal.

Weaknesses

Reliance on a single primary location.

Potential challenges in catering to diverse industry needs outside of home services.

Pricing information not readily available.

Opportunities

Expansion into new geographical markets.

Development of industry-specific marketing packages.

Strategic partnerships with complementary businesses.

Threats

Competition from established national marketing agencies.

Rapid evolution of digital marketing landscape.

Economic downturn impacting home services spending.

Mediagistic operates in the marketing and advertising industry.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Mediagistic Target Audience

View Details

Geographic Insights

Mediagistic's primary market is the US, with a significant 90% user share. Canada follows with 3%, indicating a potential for expansion in North America.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

Mediagistic Audience Segments

Mediagistic targets businesses operating in the home services sector, specifically HVAC, plumbing, electrical, and outdoor power equipment companies. They also cater to national brands, franchises, and other industries looking for local, regional, or national marketing solutions. Their ideal clients are those who desire a full-service marketing agency to handle their advertising and branding needs.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Mediagistic

Content Marketing and SEO Optimization

Create valuable, informative content targeted at the home services industry, focusing on common problems and solutions. Optimize content for search engines to drive organic traffic and establish Mediagistic as a trusted authority.

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Strategic Partnerships and Co-Marketing

Partner with complementary businesses within the home services industry or relevant associations to cross-promote services and reach a wider audience. Leverage co-marketing initiatives to generate leads and build brand visibility.

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Leverage Existing Customer Base and Case Studies

Develop compelling case studies highlighting successful campaigns and client outcomes. Utilize testimonials and client success stories to build trust and credibility, attracting new clients seeking similar results.

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