Top Marketing Strategies for Mediagistic

Mediagistic User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

Home Services

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand visibility and awareness within the local community to attract new customers
• Generate high-quality leads that convert into paying customers through targeted advertising campaigns
• Effectively manage and optimize co-op advertising funds to maximize ROI

Frustrations

• Struggling to track the performance of various marketing campaigns across different channels
• Difficulty attributing leads to specific campaigns, making it hard to measure ROI
• Facing challenges in managing and distributing co-op marketing funds efficiently across multiple locations

Name:

Susan Chen

Age :

35

Gender :

Female

Occupation :

Owner

Industry :

Plumbing Services

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Drive more calls and online bookings from potential customers in her service area
• Build a strong online presence and reputation for her plumbing business
• Implement digital marketing strategies to reach a wider audience and compete effectively

Frustrations

• Limited time and resources to dedicate to marketing efforts due to running a business
• Lack of technical expertise in digital marketing and advertising platforms
• Finding it challenging to measure the effectiveness of her marketing spend and adjust strategies accordingly

Name:

Mark Williams

Age :

50

Gender :

Male

Occupation :

Regional Manager

Industry :

HVAC Franchise

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Maintain brand consistency and messaging across all franchise locations
• Streamline marketing efforts and provide franchisees with effective marketing support
• Track the performance of local marketing campaigns across multiple locations and regions

Frustrations

• Ensuring franchisees adhere to brand guidelines and marketing materials
• Balancing national brand building initiatives with local marketing needs
• Managing and distributing co-op advertising funds fairly and transparently across all franchisees

Mediagistic Geographic and Demographic Insights

Geographic Insights: Mediagistic's primary market is the US, with a significant 90% user share. Canada follows with 3%, indicating a potential for expansion in North America.

Demographic Insights: The target users are primarily male (55%), aged between 35-54, reflecting key decision-makers in home services and marketing roles.

Mediagistic Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 3-4 members with medium income levels, indicating families seeking home services.

Educational and Employment Insights: The majority of target users are employed full-time or are business owners with University or College-level education, highlighting their professional background.

Mediagistic Behavioral Insights

Interest-Based Insights: Target users show interest in home improvement, home services, business management, digital marketing, reflecting their professional and personal needs.

Technology and Social Media Usage: Users prefer YouTube, LinkedIn, and Facebook. Usage is higher on desktop (55%), suggesting a preference for detailed research and management.

Mediagistic Top Competitors