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Mediagistic

Mediagistic is a full-service marketing agency specializing in local and national marketing solutions. They offer a range of services including digital marketing, traditional media buying, co-op advertising programs, and proprietary MarTech solutions. Their primary focus is driving sales growth for their clients through data-driven strategies and a customer-centric approach.

Company : Mediagistic

Industry : Marketing and AdvertisingHome ServicesDigital Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Thryv
Scorpion
Yelp for Business

Mediagistic Key Value propositions

Data-Driven Strategies
Local Marketing Expertise
Comprehensive Solutions
Co-op Advertising Management

Mediagistic SWOT Analysis

Strengths

Specialization in home services marketing.Data-driven approach to campaign management.Proprietary MarTech solutions like SimpliLocal.

Weaknesses

Reliance on a single primary location.Potential challenges in catering to diverse industry needs outside of home services.Pricing information not readily available.

Opportunities

Expansion into new geographical markets.Development of industry-specific marketing packages.Strategic partnerships with complementary businesses.

Threats

Competition from established national marketing agencies.Rapid evolution of digital marketing landscape.Economic downturn impacting home services spending.

Top Marketing Strategies for Mediagistic

Content Marketing and SEO Optimization

Create valuable, informative content targeted at the home services industry, focusing on common problems and solutions. Optimize content for search engines to drive organic traffic and establish Mediagistic as a trusted authority.

Strategic Partnerships and Co-Marketing

Partner with complementary businesses within the home services industry or relevant associations to cross-promote services and reach a wider audience. Leverage co-marketing initiatives to generate leads and build brand visibility.

Leverage Existing Customer Base and Case Studies

Develop compelling case studies highlighting successful campaigns and client outcomes. Utilize testimonials and client success stories to build trust and credibility, attracting new clients seeking similar results.

Apply these strategies to your business with just one-click at Waxwing.ai

Mediagistic User Persona

Mediagistic Geographic and Demographic Insights

Geographic Insights: Mediagistic's primary market is the US, with a significant 90% user share. Canada follows with 3%, indicating a potential for expansion in North America.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: The target users are primarily male (55%), aged between 35-54, reflecting key decision-makers in home services and marketing roles.

Age Distribution

Gender Distribution

Mediagistic Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 3-4 members with medium income levels, indicating families seeking home services.

Educational and Employment Insights: The majority of target users are employed full-time or are business owners with University or College-level education, highlighting their professional background.

Households Size

Income Distribution

Education Level

Employment Status

Mediagistic Behavioral Insights

Interest-Based Insights: Target users show interest in home improvement, home services, business management, digital marketing, reflecting their professional and personal needs.

Technology and Social Media Usage: Users prefer YouTube, LinkedIn, and Facebook. Usage is higher on desktop (55%), suggesting a preference for detailed research and management.

Interests

Home ImprovementHome ServicesBusiness ManagementDigital MarketingTechnologyLocal EventsFamily & Lifestyle

Device Breakdown

Social Media Usage

Mediagistic Top Competitors

Competitor
Estimated market share
Top domains
Thryv20%CRM, Marketing Automation, Customer Experience
Scorpion18%Digital Marketing, Website Design, SEO
Yelp for Business15%Online Reviews, Local Listings, Reputation Management

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