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Media Cause Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Executive Director

Education: Master's Degree, Non-profit Management

Age: 42

Gender: Male

Occupation: Marketing Director

Education: Bachelor's Degree, Marketing

Age: 37

Gender: Female

Occupation: Fundraising Manager

Education: Master's Degree, Public Administration

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Executive Director
Education: Master's Degree, Non-profit Management
Industry: Non-profit Management
Channels: LinkedInYouTubeFacebook

Goals

  • To significantly increase annual donor contributions and secure long-term financial stability for the organization
  • To expand the reach of our non-profit's mission to a broader national and international audience
  • To effectively demonstrate the tangible impact of our programs to stakeholders and the community.

Pain Points

  • Limited budget constraints often hinder our ability to invest in necessary marketing infrastructure
  • Difficulty in clearly communicating our complex mission and impact to potential donors
  • Challenges in retaining and re-engaging existing donor base over time.

Media Cause Geographic Distribution

Primarily focused on the US market with substantial presence, followed by Canada and the UK. Smaller market shares in Australia and Germany suggest potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily live in 2-4 person households, reflecting established professionals. They generally fall into medium to high-income brackets.

Employment Status

Income Distribution

Education Level

Media Cause Behavior Analysis

Behavior Profile

Digital
Online
Engagement
Advocacy
Social Media
Searching
Researching
Learning
Connecting
Storytelling
Donating
Volunteering
Networking
Content
Analytics
Mobile
Desktop
Decision-making
Impact-driven
Community

Device Breakdown

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