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McKinsey primarily targets large enterprises across various industries, including but not limited to banking, pharmaceuticals, retail, and high tech. Their research and insights often focus on the impact of emerging technologies like AI on these sectors, suggesting a focus on serving businesses operating in these domains. Furthermore, their emphasis on topics like sustainable and inclusive growth indicates an interest in partnering with organizations that share these values.
McKinsey's primary market is the United States, followed by China. The company also has a strong presence in the United Kingdom, Germany, and India.
United States
China
United Kingdom
Germany
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
McKinsey's target users typically come from households of 3-4 people and fall within the high-income bracket, reflecting their affluent clientele.
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