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Major Markets
Key Competitors
Strong brand recognition among target audience.
Wide range of sizes, catering to diverse body types.
Affordable pricing strategy.
Limited online presence compared to competitors.
Heavy reliance on physical store sales.
Perception of lower quality compared to higher-end brands.
Expand e-commerce platform and enhance online shopping experience.
Collaborate with influencers or celebrities to increase brand visibility.
Introduce more sustainable and ethical clothing lines.
Intense competition from fast-fashion retailers.
Fluctuating economic conditions impacting consumer spending.
Shifting fashion trends requiring constant adaptation.
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Maurices has a predominantly North American customer base, with the United States representing a significant majority of its market. Canada holds a smaller but notable share, while other countries account for minimal percentages.
United States
90% market share
Canada
5% market share
United Kingdom
1.5% market share
Germany
1% market share
Australia
0.5% market share
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Data shown in percentage (%) of usage across platforms
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