Top Marketing Strategies for The Masquerade

The Masquerade User Persona

Name:

Emily Carter

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor of Fine Arts, Graphic Design

Preferred platforms

GOALS

• Discovering new artists and expanding her musical taste by attending live shows
• Finding creative inspiration and connecting with other artists and designers at concerts and events
• Sharing her concert experiences and expressing herself through visually engaging content on social media.

Frustrations

• Dealing with crowded spaces and long lines at concerts, which can be overwhelming and time-consuming
• Missing out on tickets to popular shows due to high demand or limited availability
• Feeling like the sound quality or view is obstructed at some venues, diminishing the concert experience.

Name:

Chris Johnson

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master of Science, Computer Science

Preferred platforms

GOALS

• Unwinding after work and relieving stress by attending concerts with friends
• Experiencing the energy and excitement of live music performances, especially for his favorite bands
• Discovering new music venues and expanding his social circle within the Atlanta music scene.

Frustrations

• Finding the time and energy to attend concerts during the week due to his demanding work schedule
• Dealing with traffic and parking challenges when going to venues in downtown Atlanta
• Feeling overwhelmed by the noise and crowds at some concerts, making it difficult to fully enjoy the experience.

Name:

Sarah Kim

Age :

21

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

Pursuing Bachelor of Arts, Music

Preferred platforms

GOALS

• Attending concerts affordably while on a student budget, seeking out student discounts or free shows
• Meeting new people who share her passion for music and making lasting memories at live events
• Supporting emerging artists and experiencing a diverse range of musical genres and performances.

Frustrations

• Balancing her academic responsibilities with her desire to attend concerts and social events
• Feeling limited by the availability of all-ages shows and events in Atlanta
• Dealing with transportation challenges, as she relies on public transportation or ride-sharing services to get to venues.

The Masquerade Geographic and Demographic Insights

Geographic Insights: The Masquerade's target market is heavily concentrated in the US, with a small percentage from Canada and other countries.

Demographic Insights: The Masquerade attracts a relatively young audience, with the 18-34 age group being the most prominent. The gender distribution is balanced.

The Masquerade Socio-economic Profile

Household and Income Insights: The Masquerade's audience predominantly consists of individuals in 1-2 person households, with a mix of low to medium income levels.

Educational and Employment Insights: The Masquerade's primary audience comprises students and full-time employees, with the majority having some college or university education.

The Masquerade Behavioral Insights

Interest-Based Insights: Target users show interests in music events, arts & culture, nightlife, and travel, reflecting a vibrant and socially active lifestyle.

Technology and Social Media Usage: Users are highly active on visual platforms like Youtube, Instagram and TikTok. They predominantly use mobile devices.

The Masquerade Top Competitors