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Mastercard Target Audience

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User Segments

Mastercard Geographic Distribution

Mastercard's identity verification solutions are likely to see highest adoption in the US and India, followed by China, the UK, and Brazil.

Top Countries

United States flag

United States

30%
India flag

India

15%
China flag

China

10%
United Kingdom flag

United Kingdom

8%
Brazil flag

Brazil

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mastercard's target market leans towards middle-income households, primarily those with 3-4 members.

Employment Status

Income Distribution

Education Level

Mastercard Behavior Analysis

Behavior Profile

Device Breakdown

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