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Masonite Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Interior Designer
Education: Master's Degree, Interior Architecture
Age: 48
Gender: Male
Occupation: Real Estate Developer
Education: Bachelor's Degree, Urban Planning
Age: 35
Gender: Female
Occupation: DIY Home Enthusiast
Education: Bachelor's Degree, Marketing
Eleanor Vance
Goals
- To source unique and high-quality building materials that align with cutting-edge design trends
- To create visually stunning and highly functional living spaces that exceed client expectations
- To collaborate with reliable suppliers who offer excellent product support and timely delivery.
Pain Points
- Finding durable and aesthetically pleasing doors that fit diverse architectural styles
- Dealing with inconsistent product availability and long lead times from suppliers
- Ensuring the seamless integration of new elements without disrupting existing design flow.
Masonite Geographic Distribution
Masonite's primary markets are the US and UK, with significant North American presence. They also have emerging global reach.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Masonite primarily targets medium to high-income households, often 3-4 people, indicating family-centric purchases and home renovations.
Employment Status
Income Distribution
Education Level
Masonite Behavior Analysis
Behavior Profile
Device Breakdown
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