Age: 42

Gender: Female

Occupation: Interior Designer and Blogger/Influencer, self-employed, full-time with team of 3 freelance assistants and content creators. She publishes DIY and Interior Design contents through her blog and social accounts. Emily makes around 140k per year after taxes and expenses from adsense, affiliations, workshops and sponsored contents through her channels. Expenses mainly includes marketing expenses, cost of goods sold for her small line of home decors, and salaries for her team, all outsourced except for editing photos and videos which she does herself. Emily wants to scale her workshop offerings online so she needs to make sure contents in MarthaStewart.com aligns with her offerings, else her audiences get confused on which advice to trust; Consistently produce high-quality content for her blog and social media channels; Monetize her online presence through sponsorships and affiliate marketing opportunities. MarthaStewart.com provides trusted tips for her to create her own recipes for sponsored contents. Also DIY hacks are very good content for her channels, and she could recommend MarthaStewart.com as a source for trusted DIY guidelines; Her main issue is that there's not enough hours in the day to do everything so she also outsources lead generation activities to her team and just focuses on content creation. She feels pressured to be creative and innovative at all times; She struggles to filter through misinformation and conflicting advice online which wastes time when researching content; Finding the right suppliers and vendors to partner with who share her values can be difficult in an increasingly competitive market. MarthaStewart.com, being around for decades, is seen as an authority for anything home related. Emily wants to establish herself similarly in the long run and she sees marthastewart.com as a good example of how to run things, although she'd improve on the technology and website user experience side of things; Emily struggles with staying ahead of trends in both design and social media, making it difficult to maintain a consistent brand voice; She struggles with balancing creativity with practicality to create the best user experience with her content; Keeping up with algorithm changes and best practices in social media marketing can be overwhelming for her to keep up with, and some courses can be costly and untrusted; Emily's goals with her online platform are clear: She wants to build a strong community, inspire her audience, and drive meaningful engagement. She is extremely passionate about creativity and helping people achieve their creative dreams. With a keen eye for design trends and a knack for staying on top of algorithm changes, she will be very successful with her online ventures. She is very busy, though, so she needs to find high quality trusted websites to outsource learning so she doesn't have to fact check everything she reads.

Education: Master's Degree, Interior Design

Age: 38

Gender: Female

Occupation: Marketing Manager at a local retailer, full-time with a team of 5 executives. Jessica works to create marketing campaigns through her team for her store to make people visit it. Jessica earns around 90k per year. Jessica is very keen on the impact of social media to her brick and mortar so she wants to improve her knowledge on how to use social media effectively. MarthaStewart.com has social media tips that she can trust, and since she also buys a lot of items to try for her own house, it's a win-win.Jessica would like to stay on top of industry trends to make sure her store is selling the trending items to attract consumers. She would like to know how to create visually appealing and engaging content for social media platforms; She struggles to measure the ROI of marketing campaigns and adapt strategies accordingly and she wants her team to be fully engaged and motivated to perform their best, and she wants them to learn from marthastewart.com. Jessica has a lack of time for professional development, and resources for staying up-to-date in her field; and it's also hard to balance marketing efforts across different channels like web, social media and advertising. Some advertising channels does not produce results. Jessica wants to spend less time planning events, and she has been wasting money on marketing channels that doesn't convert so she doesn't have time to plan; It's hard to work with a limited budget which prevents her from implementing some innovative initiatives, and she struggles to stay competitive in the fast-paced retail environment. She often has to make tough calls between short-term gains and long-term investments, and she often struggles to find time for her family and personal life due to the demands of her job. Jessica also wishes to create recipes quickly for her family but work often takes over her time and she cannot stay long in the kitchen.

Education: Bachelor's Degree, Business Administration

Age: 48

Gender: Female

Occupation: Editor for a home and garden magazine, full-time with a team of 4 writers. Laura likes to innovate and wants to get into the food scene but she lacks experience and resources. She wants to research ideas to produce engaging and educational content. She likes to find authoritative sources such as marthastewart.com to create better articles. Laura earns 80k per year and feels pressure to stay ahead of the curve in her industry. She also needs to manage her time effectively to meet deadlines; and she finds it difficult to verify the accuracy of information from various sources and wants to work on improving on her writing and editing skills to meet evolving content demands. Laura also wants to get more feedback from her team and be more innovative in her content ideas. Laura loves to cook in her free time but wants to improve her recipes using trusted guidelines.

Education: Bachelor's Degree, Communications