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MarthaStewart.com Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 40
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Healthcare Management
Age: 28
Gender: Female
Occupation: Educator
Education: Bachelor's Degree, Education
Eleanor Vance
Goals
- To create a beautifully curated home that reflects her personal style and is perfect for entertaining guests
- To master new healthy and impressive recipes for family meals and social gatherings
- To discover efficient ways to manage her household and personal well-being while balancing a demanding career.
Pain Points
- Lack of time to dedicate to home improvement projects and elaborate cooking endeavors
- Difficulty finding unique and high-quality home decor items that fit her aesthetic and budget
- Feeling overwhelmed by the sheer amount of information and trends, making it hard to choose what truly works for her.
MarthaStewart.com Geographic Distribution
Predominantly North American audience, with the US representing the vast majority of users, followed by Canada and other English-speaking markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly mid to high-income households with 3-4 members, indicating families with disposable income for home and lifestyle improvements.
Employment Status
Income Distribution
Education Level
MarthaStewart.com Behavior Analysis
Behavior Profile
Device Breakdown
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