MarthaStewart.com Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

House Beautiful

Good Housekeeping

Better Homes & Gardens

Top Marketing Channels

House Beautiful

Content Marketing
Examples: In-depth articles on interior design trends, 'Before & After' renovation stories, Expert Q&A sessions
Campaigns: The Art of Living Beautifully, Design Your Sanctuary, Small Space Big Style

Email Marketing
Examples: Weekly design tips newsletter, Exclusive subscriber content, Product roundup emails
Campaigns: Design Digest, Curated Collections, Inspiration Inbox

Affiliate Marketing
Links to furniture retailers, Decor product recommendations, Lighting fixture features
Shop the Look, Editor's Picks, Design Deals

E-commerce Partnerships
Collaboration with decor brands for exclusive collections, Direct links to partner websites for purchase, Sponsored product placements
House Beautiful x [Brand] Collection, Curated Home Finds, Decorator's Essentials

Print Magazine Subscriptions
Magazine subscription sales, Special issue pre-orders, Gift subscriptions
Elevate Your Home with House Beautiful, The Ultimate Design Guide, Subscribe & Save

Strong brand reputation in interior design

High-quality visual content

Established audience of design enthusiasts

Potentially niche audience compared to broader lifestyle sites

Limited focus outside of home decor

Reliance on advertising revenue

Expand into virtual design consultations

Develop direct-to-consumer product lines

Partner with real estate agencies for home staging content

Competition from new online design platforms

Shifting trends in home decor

Decline in print magazine readership