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Executive Summary

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Industries

Home DecorFurnitureE-commerce

Major Markets

Iran flagIran
United Arab Emirates flagUnited Arab Emirates
Turkey flagTurkey

Key Competitors

Makeen Top Products

Brand Positioning

Customer Sentiments

Makeen Key Value Propositions

Curated Selection
Unique Products
Local Artisans
Sustainable Materials

Makeen SWOT Analysis

Strengths

Focus on unique, handcrafted furniture

Partnership with local artisans

Emphasis on sustainable materials

Weaknesses

Limited brand awareness

Potentially higher prices compared to mass-produced furniture

Reliance on online platform

Opportunities

Expanding product categories

Collaborating with interior designers and architects

Targeted marketing campaigns on social media

Threats

Competition from established e-commerce platforms

Economic downturn affecting consumer spending

Fluctuating material costs

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Makeen Target Audience

View Details

Geographic Insights

Makeen's primary market is Iran, capturing a significant majority of users. However, there's potential in the UAE and other Middle Eastern countries with growing interest in home decor and unique furnishings.

Top Countries

Iran flag

Iran

70% market share

United Arab Emirates flag

United Arab Emirates

10% market share

Turkey flag

Turkey

5% market share

Qatar flag

Qatar

5% market share

Kuwait flag

Kuwait

2.5% market share

Makeen Audience Segments

Cannot Find

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Makeen

Personalized User Onboarding

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Value-Based Pricing Implementation

Focus on the value your product delivers to customers rather than simply listing a price. This will help you attract customers who are willing to pay for the benefits your product provides, leading to increased revenue and customer satisfaction.

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Interactive Exit-Intent Quiz

Engage visitors who are about to leave your website with an interactive quiz that provides valuable insights and encourages them to sign up for your product. This will increase lead generation and capture valuable customer data.

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