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Focus on unique, handcrafted furniture
Partnership with local artisans
Emphasis on sustainable materials
Limited brand awareness
Potentially higher prices compared to mass-produced furniture
Reliance on online platform
Expanding product categories
Collaborating with interior designers and architects
Targeted marketing campaigns on social media
Competition from established e-commerce platforms
Economic downturn affecting consumer spending
Fluctuating material costs
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Makeen's primary market is Iran, capturing a significant majority of users. However, there's potential in the UAE and other Middle Eastern countries with growing interest in home decor and unique furnishings.
Iran
70% market share
United Arab Emirates
10% market share
Turkey
5% market share
Qatar
5% market share
Kuwait
2.5% market share
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Data shown in percentage (%) of usage across platforms
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