Top Marketing Strategies for Makeen

Makeen User Persona

Name:

Sara

Age :

32

Gender :

Female

Occupation :

Interior Designer

Industry :

Design

Education :

Bachelor's, Interior Design

Preferred platforms

GOALS

• Seeking high-quality, unique furniture and decor pieces to elevate her client's projects
• Staying updated on latest interior design trends and sourcing innovative materials through online platforms
• Building a strong professional network and collaborating with skilled artisans and furniture makers

Frustrations

• Encountering difficulty in finding exclusive and customizable furniture options
• Spending excessive time browsing multiple websites and physical stores to source specific items
• Facing challenges in verifying the authenticity and quality of products from online vendors

Name:

Amir

Age :

45

Gender :

Male

Occupation :

Architect

Industry :

Architecture

Education :

Master's, Architecture

Preferred platforms

GOALS

• Discovering and specifying sustainable and locally-sourced furniture for his architectural projects
• Collaborating with reputable furniture makers and suppliers who align with his design philosophy
• Staying informed about the latest advancements in furniture design and technology

Frustrations

• Struggling to find detailed and transparent information about the materials and manufacturing processes of furniture
• Lack of efficient communication channels with furniture suppliers leading to delays and miscommunication
• Limited access to a curated selection of furniture that meets both aesthetic and functional requirements for his projects

Name:

Reza

Age :

28

Gender :

Male

Occupation :

Newlywed, Marketing Specialist

Industry :

Marketing

Education :

Bachelor's, Marketing

Preferred platforms

GOALS

• Creating a stylish and comfortable home environment that reflects his and his partner's taste
• Searching for affordable yet quality furniture and decor items within a specific budget
• Seeking inspiration and DIY ideas from online platforms to personalize his living space

Frustrations

• Feeling overwhelmed by the vast array of furniture options available online and struggling to make decisions
• Facing difficulty in visualizing how different furniture pieces would look in his own home
• Lack of clear and concise information about product dimensions, assembly instructions, and delivery options

Makeen Geographic and Demographic Insights

Geographic Insights: Makeen's primary market is Iran, capturing a significant majority of users. However, there's potential in the UAE and other Middle Eastern countries with growing interest in home decor and unique furnishings.

Demographic Insights: Makeen's target audience consists primarily of females aged 25-34, reflecting a demographic interested in home decor and design. However, a notable male audience exists, likely driven by shared interests in quality and craftsmanship.

Makeen Socio-economic Profile

Household and Income Insights: Makeen targets a diverse range of households but sees a higher concentration in couples and small families (2-4 members) with predominantly medium income levels, reflecting affordability alongside quality.

Educational and Employment Insights: Makeen attracts a well-educated audience, with a majority having university or college degrees, often employed full-time or as business owners, indicating an appreciation for design and craftsmanship.

Makeen Behavioral Insights

Interest-Based Insights: Makeen's target audience shows strong interest in home decor, interior design, and related fields like architecture and real estate, emphasizing a passion for creating stylish and functional living spaces.

Technology and Social Media Usage: Makeen's audience is highly active on visual platforms like Instagram and YouTube, reflecting their preference for visually-driven content and discovery. They primarily use mobile devices (Android and iOS).

Makeen Top Competitors