Make-A-Play Foundation Target Audience
User Segments
Age: 21
Gender: Female
Occupation: College Athlete (Soccer)
Education: Bachelor's Degree (in progress), Business Administration
Age: 22
Gender: Male
Occupation: College Athlete (Basketball)
Education: Bachelor's Degree (in progress), Computer Science
Age: 20
Gender: Female
Occupation: College Athlete (Track & Field)
Education: Bachelor's Degree (in progress), Communications
Sarah Chen
Goals
- Secure a competitive internship at a Fortune 500 company to gain practical business experience
- Develop strong professional networking skills to connect with industry leaders and mentors
- Successfully transition athletic discipline and teamwork into a successful corporate career.
Pain Points
- Difficulty balancing demanding athletic training schedules with academic commitments and career preparation
- Lack of clear guidance on how to leverage athletic achievements for corporate job applications
- Limited access to professional networks outside of the sports world.
Make-A-Play Foundation Geographic Distribution
Predominantly US-centric with 98% of users, Make-A-Play Foundation has a small international reach in Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, suggesting young adults or families, with a significant majority in high-income brackets.
Employment Status
Income Distribution
Education Level
Make-A-Play Foundation Behavior Analysis
Behavior Profile
Device Breakdown
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