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Make A Play Foundation

Make A Play Foundation is a non-profit organization that prepares underrepresented college athletes for executive careers. They offer a range of programs including professional development workshops, networking events, and a Front Office Internship Program. Their mission is to diversify leadership in competitive industries by leveraging the skills and experiences gained through sports.

Company : Make A Play Foundation

Industry : Non-profitEducationCareer Development

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

NCAA Student-Athlete Development
National Association of Academic and Student-Athlete Development Professionals (N4A)
Athlete Ally

Make A Play Foundation Key Value propositions

Professional Development
Career Training
Networking Opportunities
Diversity & Inclusion

Make A Play Foundation SWOT Analysis

Strengths

Strong focus on underrepresented students in competitive fields.Direct connection to the needs of both students and industries.NCAA compliant programs ensure student eligibility.

Weaknesses

Potential lack of brand awareness in early stages.Reliance on funding and partnerships for program delivery.Competition from established university career services.

Opportunities

Expand partnerships with Fortune 500 companies and sports organizations.Develop online learning resources for wider reach and accessibility.Create alumni network for mentorship and continued support.

Threats

Economic downturn impacting corporate internship programs.Changes in NCAA regulations affecting student participation.Limited funding sources in the non-profit sector.

Top Marketing Strategies for Make A Play Foundation

Strategic Partnerships with Sports Organizations

Partner with college athletic departments and professional sports leagues to gain access to a larger pool of potential participants. This will increase brand awareness and establish Make A Play as a trusted resource for athletes.

Leverage Social Media & Influencer Marketing

Utilize platforms like Instagram and TikTok to create engaging content featuring athlete testimonials and success stories. Partner with sports influencers to reach a wider audience and showcase the impact of Make A Play's programs.

Build a Strong Alumni Network

Create a robust alumni network that connects former participants with employers and industry leaders. This fosters mentorship opportunities, job placement, and strengthens the value proposition of Make A Play.

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Make A Play Foundation User Persona

Make A Play Foundation Geographic and Demographic Insights

Geographic Insights: Make A Play Foundation's primary market is the United States, with a significant 90% user base, followed by Canada and the United Kingdom.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: Make A Play Foundation targets a demographic of 18-24 year olds, with a relatively balanced gender distribution.

Age Distribution

Gender Distribution

Make A Play Foundation Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 3-4 people with predominantly medium income levels.

Educational and Employment Insights: Make A Play Foundation mainly targets students currently pursuing University or College degrees.

Households Size

Income Distribution

Education Level

Employment Status

Make A Play Foundation Behavioral Insights

Interest-Based Insights: Target users are interested in sports, music, gaming, social media, reflecting a young adult demographic.

Technology and Social Media Usage: Users primarily connect through Youtube, Instagram, and LinkedIn, reflecting career and social interests.

Interests

sportsmusicgamingsocial mediafashiontraveltechnology

Device Breakdown

Social Media Usage

Make A Play Foundation Top Competitors

Competitor
Estimated market share
Top domains
NCAA Student-Athlete Development60%Sports Development, Student-Athlete Welfare, NCAA Compliance
National Association of Academic and Student-Athlete Development Professionals (N4A)25%Professional Development, Student-Athlete Development, Career Resources
Athlete Ally15%LGBTQ+ Inclusion, Sports Advocacy, Diversity & Equity

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