Major Markets
United States
Canada
United KingdomKey Competitors
Make-A-Play Foundation Top Products
Brand Positioning
Make-A-Play Foundation positions itself as the premier bridge connecting high-achieving college athletes with top-tier professional careers through a gamified, comprehensive development league.
Customer Sentiments
Customer sentiment appears highly positive, particularly from athletes who gain professional opportunities and corporate partners who secure pre-vetted talent. The program's success in placing alumni at leading companies validates its effectiveness and generates strong satisfaction.
Make-A-Play Foundation Key Value Propositions
MAP offers high-achieving college athletes a unique, gamified professional development platform to transition into successful corporate careers. For companies, it provides a pipeline of disciplined, high-potential talent, streamlining recruitment of future leaders.
Make-A-Play Foundation SWOT Analysis
Strengths
Unique gamified professional development model for athletes.
Strong track record of placing alumni at top companies.
Extensive network of corporate partners for talent pipeline.
Weaknesses
Relies on corporate funding, potential for dependency.
Limited physical presence, primarily virtual operations.
Awareness outside of athletic and corporate recruiting circles.
Opportunities
Expand into more sports and academic institutions.
Develop specialized programs for specific industries.
Increase donor base beyond corporate partnerships.
Threats
Competition from other athlete career development programs.
Economic downturns affecting corporate recruitment budgets.
Maintaining athlete engagement in a competitive environment.
Market Growth Stage
Pace of Market Growth
Make-A-Play Foundation Target Audience
Geographic Insights
Predominantly US-centric with 98% of users, Make-A-Play Foundation has a small international reach in Canada, UK, Australia, and Germany.
Top Countries
United States
98% market share
Canada
0.8% market share
United Kingdom
0.4% market share
Australia
0.4% market share
Germany
0.4% market share
Make-A-Play Foundation Audience Segments
High-Achieving College Athlete
18-24 years
Male • Female
United States
Corporate Talent Acquisition Specialist
22-30 years
Male • Female
United States
Philanthropic Donor / Foundation Lead
35-60 years
Male • Female
United States
Fortune 500 Executive
30-55 years
Male • Female
United States
Early Career Professional Athlete
21-28 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Make-A-Play Foundation
Referral Contest
Launch a referral contest among college athletes to incentivize program participation and talent acquisition. This leverages the competitive nature of athletes to expand the network and attract high-achieving individuals seeking professional development.
Learn moreCharitable Sales Contribution
Implement a model where a percentage of 'Commercial League Pass' sales is donated to a related cause or scholarship fund. This enhances the brand's reputation, appeals to socially conscious companies, and provides a compelling reason for corporate partners to invest in the program.
Learn moreLeverage User-Generated Content (UGC)
Encourage athletes to share their success stories and experiences within the MAP program, then showcase this content on the website and social media. This creates authentic testimonials that resonate with potential athletes and corporate partners, building trust and credibility.
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