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Executive Summary
Make A Play Foundation is a non-profit organization that prepares underrepresented college athletes for executive careers. They offer a range of programs including professional development workshops, networking events, and a Front Office Internship Program. Their mission is to diversify leadership in competitive industries by leveraging the skills and experiences gained through sports.
Industries
Major Markets
United States
Canada
United KingdomMake A Play Foundation Top Products
Brand Positioning
Customer Sentiments
Make A Play Foundation Key Value Propositions
Make A Play Foundation SWOT Analysis
Strengths
Strong focus on underrepresented students in competitive fields.
Direct connection to the needs of both students and industries.
NCAA compliant programs ensure student eligibility.
Weaknesses
Potential lack of brand awareness in early stages.
Reliance on funding and partnerships for program delivery.
Competition from established university career services.
Opportunities
Expand partnerships with Fortune 500 companies and sports organizations.
Develop online learning resources for wider reach and accessibility.
Create alumni network for mentorship and continued support.
Threats
Economic downturn impacting corporate internship programs.
Changes in NCAA regulations affecting student participation.
Limited funding sources in the non-profit sector.
Make A Play Foundation operates within the non-profit sector, focusing on education, career development, and diversity & inclusion. They work closely with the sports industry and target students interested in various competitive industries like those found in Fortune 500 companies.
Market Growth Stage
Pace of Market Growth
Make A Play Foundation Target Audience
Geographic Insights
Make A Play Foundation's primary market is the United States, with a significant 90% user base, followed by Canada and the United Kingdom.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Make A Play Foundation Audience Segments
Make A Play Foundation targets underrepresented college athletes and students interested in careers in competitive industries. They aim to bridge the gap between athletic experience and executive leadership roles. Their programs focus on professional development, career training, and networking opportunities.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Make A Play Foundation
Strategic Partnerships with Sports Organizations
Partner with college athletic departments and professional sports leagues to gain access to a larger pool of potential participants. This will increase brand awareness and establish Make A Play as a trusted resource for athletes.
Learn moreLeverage Social Media & Influencer Marketing
Utilize platforms like Instagram and TikTok to create engaging content featuring athlete testimonials and success stories. Partner with sports influencers to reach a wider audience and showcase the impact of Make A Play's programs.
Learn moreBuild a Strong Alumni Network
Create a robust alumni network that connects former participants with employers and industry leaders. This fosters mentorship opportunities, job placement, and strengthens the value proposition of Make A Play.
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