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Magnit Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student (Part-Time Retail Associate)
Education: High School
Age: 22
Gender: Male
Occupation: University Student (Part-Time Food Service Worker)
Education: Associate Degree
Age: 19
Gender: Female
Occupation: College Student
Education: High School
Daria Petrova
Age: 20
Gender: Female
Occupation: University Student (Part-Time Retail Associate)
Education: High School
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- To successfully complete her university studies while managing her part-time job effectively
- To save money for future aspirations like travel or further education by making smart purchasing decisions
- To maintain a vibrant social life and connect with friends and peers regularly.
Pain Points
- Struggling to balance academic demands, work shifts, and personal time, leading to constant pressure
- Limited disposable income restricts her ability to fully participate in social activities or purchase desired items
- Finding affordable yet nutritious food options that fit her busy schedule can be a challenge.
Magnit Geographic Distribution
Magnit's primary operations are overwhelmingly concentrated in Russia, serving the vast majority of its customers domestically.
Top Countries
Russia
99.5%
Belarus
0.1%
Kazakhstan
0.1%
Armenia
0.1%
Kyrgyzstan
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Magnit primarily serves medium-income households, with a significant portion being 3-4 person families seeking value.
Employment Status
Income Distribution
Education Level
Magnit Behavior Analysis
Behavior Profile
Cooking
Online Shopping
Family Activities
Health and Wellness
Convenience
YouTube
Instagram
TikTok
Loyalty Programs
Grocery Shopping
Android
Accessibility
Home Improvement
Local News
Time-saving
Browsing
Brand Preference
Price Comparison
Device Breakdown
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