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Major Markets
Key Competitors
Pyaterochka
Lenta
Auchan
Pyaterochka
Extensive store network
Strong brand recognition as a discount retailer
Competitive pricing strategy
Perception of lower quality products
Can experience crowded stores
Limited premium product offerings
Expand online delivery footprint
Enhance loyalty program benefits
Introduce more ready-to-eat options
Intense competition from other discounters
Inflation impacting consumer spending
Supply chain disruptions
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