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Mad Dog Cycles Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 32

Gender: Male

Occupation: High School Teacher

Education: Bachelor's Degree, Education

Age: 25

Gender: Male

Occupation: Data Analyst

Education: Associate Degree, Information Technology

Sustainable Sarah

Sustainable Sarah

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Industry: Technology
Channels: InstagramYouTubeReddit

Goals

  • Reduce my carbon footprint and contribute positively to environmental sustainability
  • Maintain a healthy and active lifestyle through regular physical activity
  • Find efficient and reliable modes of transportation for daily commuting.

Pain Points

  • Lack of convenient and safe cycling infrastructure in urban areas
  • Limited availability of high-quality, durable eco-friendly products
  • Balancing work demands with personal wellness and sustainable practices.

Mad Dog Cycles Geographic Distribution

Mad Dog Cycles primarily serves the US market, particularly Utah. A small percentage extends to neighboring North American countries and key English-speaking markets.

Top Countries

United States flag

United States

98.5%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers typically have medium to high incomes, often residing in 3-4 person households, suggesting family or established individual buyers.

Employment Status

Income Distribution

Education Level

Mad Dog Cycles Behavior Analysis

Behavior Profile

cycling
outdoor recreation
fitness
health and wellness
community events
e-bike
expert advice
quality products
repair services
online shopping
YouTube
Facebook
Instagram
desktop
Android
leisurely rides
commuting
performance
budget-conscious
sustainable living

Device Breakdown

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