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Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
Bicycle Collective
Contender Bicycles
Salt Cycles
Top Marketing Channels
Bicycle Collective
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube videos
- Campaigns: Community Ride Series, Volunteer Recruitment Drive, Donation Appeal Campaign
- Email Marketing
- Examples: Newsletters, Event invitations, Donation requests
- Campaigns: Monthly E-Newsletter Signup, Holiday Giving Campaign, Bike Repair Workshop Alerts
- Local Partnerships & Events
- Examples: Sponsorship of local races, Bike-to-Work Day participation, Community workshops
- Campaigns: Annual Bike Swap Meet, Earn-A-Bike Program, Free Bike Repair Clinics
Top Sales Channels
- Physical Storefront
- Used bike sales, Parts and accessories counter, Repair service drop-off
- Used Bike Spring Sale, Back-to-School Bike Deals, Winter Service Special
- Online Marketplace (Limited)
- Ebay sales of select parts, Website for general information, Donation forms
- Online Parts Clearance, Donate Your Old Bike, Volunteer Sign-up Drive
- Community Programs
- Earn-A-Bike program, Bicycle donation and refurbishment, Affordable bike sales to low-income individuals
- Youth Earn-A-Bike Program, Community Bike Resource Fair, Holiday Bike Giveaway
Mad Dog Cycles SWOT Analysis
Strengths
Strong community focus and engagement
Non-profit status appeals to socially conscious customers
Affordable access to bikes and repairs for diverse income levels
Weaknesses
Reliance on donations and grants for operations
Limited inventory of new high-end bikes
Potentially less focus on premium customer service experience
Opportunities
Growing demand for affordable and sustainable transportation
Expanding community partnerships for broader reach
Increased interest in cycling as a healthy activity
Threats
Competition from commercial bike shops
Fluctuations in bike donations and volunteer support
Economic downturn impacting charitable giving
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