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Lyon-Waugh Auto Group is a dealership group specializing in the sale and service of luxury vehicle brands including Acura, Audi, BMW, Mercedes-Benz, MINI, and Porsche. They have multiple locations across Massachusetts and New Hampshire, offering new and pre-owned vehicle sales, financing, service, and parts. They emphasize their commitment to customer service and a premium experience.
Company : Lyon-Waugh Auto Group
Industry : AutomotiveLuxury VehiclesDealership
Lyon-Waugh Auto Group Key Value propositions
Lyon-Waugh Auto Group Latest news
Lyon-Waugh Auto Group: Car Dealership Near Me
Shop our new car and used cars for sale in Boston, MA. We serve the Massachusetts and New Hampshire areas. Visit today.
Fishing Tournament | Bluefin Tuna Tournament | Gloucester
Welcome to the Bluefin Blowout Tuna Tournament in Gloucester MA, Presented by the Lyon-Waugh Auto Group, Benefiting the Alzheimer's Association.
2024 BMW ALPINA XB7 SUV Digital Showroom | Lyon-Waugh Auto ...
Actual rating will vary with options, driving conditions, habits and vehicle condition. View New Inventory. Specifications. Body Exterior.
Privacy Policy | Audi Nashua
Our Websites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. ... lyonwaugh.com or by calling 844-LWAG- ...
Lyon-Waugh Auto Group SWOT Analysis
Strengths
Strong brand portfolio of luxury vehicles.Multiple locations across Massachusetts and New Hampshire.Emphasis on customer service and premium experience.
Weaknesses
Dependence on luxury vehicle market.Competition from other luxury dealerships in the region.Potential impact of economic downturns on luxury vehicle sales.
Opportunities
Expand electric vehicle offerings and services.Leverage digital marketing to reach a wider audience.Develop partnerships with luxury lifestyle brands.
Threats
Rising interest rates and inflation impacting affordability.Supply chain disruptions in the automotive industry.Shifting consumer preferences towards electric and sustainable vehicles.
Top Marketing Strategies for Lyon-Waugh Auto Group
Content Marketing & Educational Resources
Create valuable content, such as blog posts, videos, and infographics, focusing on luxury car reviews, maintenance tips, and EV information. This strategy will establish Lyon-Waugh Auto Group as an authority in the luxury automotive space, attracting new customers and building trust.
Lyon-Waugh Auto Group User Persona
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Lyon-Waugh Auto Group Geographic and Demographic Insights
Geographic Insights: Lyon-Waugh Auto Group primarily targets customers in the US, with a strong focus on the Boston, MA and New Hampshire areas. International markets represent a smaller portion.
United States
95%
Canada
3%
United Kingdom
0.5%
Germany
0.5%
China
0.5%
Demographic Insights: Lyon-Waugh's target audience is primarily male, aged 35-54, reflecting a demographic with higher disposable income and interest in luxury vehicles.
Lyon-Waugh Auto Group Socio-economic Profile
Household and Income Insights: Lyon-Waugh's typical customer falls in the high-income bracket, often part of a 2-4 person household, signifying their financial capacity for luxury purchases.
Educational and Employment Insights: The majority of Lyon-Waugh's target audience is likely to be employed full-time, reflecting their financial stability and higher education levels.
Lyon-Waugh Auto Group Behavioral Insights
Interest-Based Insights: Lyon-Waugh's target customers enjoy luxury travel, fine dining, technology gadgets, real estate, investments, golf, and high-end fashion.
Technology and Social Media Usage: Customers prefer YouTube, LinkedIn, and Instagram. They use desktops and Android devices more than iOS.
Lyon-Waugh Auto Group Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Herb Chambers Companies | 35% | Luxury Vehicles, Dealership, Customer Service |
Foreign Motors West | 25% | Luxury Vehicles, Dealership, High-End Service |
Boston Motorwerks | 15% | Luxury Vehicles, Dealership, Performance Vehicles |