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LÜK Network Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Creative Director

Education: Master's Degree, Fine Arts

Age: 45

Gender: Male

Occupation: Content Producer

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: Art Director

Education: Bachelor's Degree, Graphic Design

Ava Creative

Ava Creative

Age: 38
Gender: Female
Occupation: Creative Director
Education: Master's Degree, Fine Arts
Industry: Creative Services
Channels: InstagramLinkedInYouTube

Goals

  • To consistently produce visually stunning and impactful campaigns that elevate brand perception and drive engagement
  • To streamline talent sourcing and booking processes to free up more time for creative ideation and execution
  • To ensure compliance and minimize administrative burden related to talent payroll and contracts.

Pain Points

  • Finding diverse, high-quality agency-represented talent efficiently across multiple agencies is time-consuming
  • Dealing with complex 1099 payroll, compliance, and workers' compensation for freelance talent is a major administrative headache
  • Coordinating availability and communication with numerous agencies and talent can be chaotic and lead to delays.

LÜK Network Geographic Distribution

LÜK Network heavily focuses on the U.S. market, especially major cities, with a negligible international presence, indicating significant growth potential abroad.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, indicating established professionals. Income levels are skewed towards medium to high, reflecting their professional roles.

Employment Status

Income Distribution

Education Level

LÜK Network Behavior Analysis

Behavior Profile

efficiency
time savings
creative control
streamlined process
access to diverse talent
networking
digital marketing
problem-solving
collaboration
adaptability
visual content
online presence
social media engagement
brand building
creative expression

Device Breakdown

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