Top Marketing Strategies for LÜK Network

LÜK Network User Persona

Name:

Ashley Kim

Age :

32

Gender :

Female

Occupation :

Production Manager

Industry :

Advertising

Education :

Bachelor's Degree, Film Production

Preferred platforms

GOALS

• Streamline the entire photoshoot process from talent sourcing to payment to maximize efficiency
• Ensure legal compliance with talent payments and worker's compensation to mitigate legal risks
• Discover and book diverse and highly qualified talent within budget to execute creative vision effectively

Frustrations

• Dealing with time-consuming administrative tasks like contracts and invoicing
• Difficulty finding reliable and responsive talent that fits the project needs and budget
• Ensuring accurate and timely payments to talent while navigating complex tax regulations

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Creative Director

Industry :

Fashion

Education :

Master's Degree, Fine Arts

Preferred platforms

GOALS

• Maintain a seamless workflow from concept to execution during photoshoots
• Discover and secure unique and high-caliber talent that aligns with the brand's aesthetics
• Optimize budget allocation for talent while ensuring fair compensation and legal compliance

Frustrations

• Facing challenges in finding niche talent that aligns with specific project requirements
• Managing communication and logistics across multiple parties involved in a photoshoot
• Juggling tight deadlines and budget constraints while maintaining a high standard of creative output

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

Freelance Photographer

Industry :

E-commerce

Education :

Bachelor's Degree, Photography

Preferred platforms

GOALS

• Find and book reliable models and crew members effortlessly for e-commerce photoshoots
• Simplify the payment process and ensure timely compensation for both herself and the crew
• Access resources and tools that contribute to professional growth and industry networking

Frustrations

• Struggling to find a centralized platform that caters specifically to booking talent for photoshoots
• Spending excessive time on administrative tasks instead of focusing on creative work
• Lack of transparency and security in payment processing within the freelance photography industry

LÜK Network Geographic and Demographic Insights

Geographic Insights: LÜK Network's primary market is the US, followed by the UK and Canada. They are also present in Australia and Germany with a smaller market share.

Demographic Insights: LÜK Network's target audience is primarily females aged 25-44. Though men are a significant user base, there is a slight female preference.

LÜK Network Socio-economic Profile

Household and Income Insights: Most target users fall in the medium-income bracket with an average household size of 2-3. There is also a considerable proportion of high-income users.

Educational and Employment Insights: Most target users are employed full-time with university-level education, suggesting a professional user base seeking to streamline their workflow.

LÜK Network Behavioral Insights

Interest-Based Insights: Target users are interested in filmmaking, photography, fashion, advertising, marketing, technology, and design, reflecting their involvement in creative industries.

Technology and Social Media Usage: Users are active on visual platforms like Instagram and YouTube. They prefer desktop devices but use mobile platforms like iOS and Android.

LÜK Network Top Competitors