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Major Markets
United States
Canada
United KingdomSelect a competitor
National Archives and Records Administration
Smithsonian Institution
Top Marketing Channels
National Archives and Records Administration
- Social Media
- Examples: Facebook, Twitter, Instagram
- Campaigns: National Archives at Home, #ArchivesHas, This Day in History
- Email Marketing
- Examples: Newsletter, Event Announcements, Educational Updates
- Campaigns: NARA News, Educator Resources, Genealogy Updates
- Content Marketing (Website/Blog)
- Examples: Prologue Magazine, Blogs, Online Exhibitions
- Campaigns: Faces of the Fallen, Citizen Archivist, Found in the Archives
Top Sales Channels
- Online Shop
- NARA Gift Shop, Reproductions, Publications
- Holiday Gift Guide, New Arrivals, Member Discounts
- On-site Sales (Gift Shop/Admissions)
- Museum Store, Special Exhibition Tickets, Research Fees (limited)
- Exhibition Grand Opening, Veterans Day Special, Family Day Discounts
- Licensing/Rights & Reproductions
- Commercial Use Licensing, High-Resolution Image Sales, Film/Video Footage Licensing
- Stock Footage Collection Promotion, Educational Licensing Program, Archival Image Rights
Library of Congress SWOT Analysis
Strengths
Exclusive access to federal records
official government agency status
strong trust and authority.
Weaknesses
Bureaucratic processes
limited public awareness of diverse holdings beyond popular documents
funding constraints.
Opportunities
Expand digital access to more records
enhance educational outreach through virtual programs
collaborate with historical societies.
Threats
Budget cuts
competition from private archival services
challenges of digital preservation for vast datasets.
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