LiveConvos Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Zoom

Microsoft Teams

Top Marketing Channels

Zoom

Social Media Marketing
Examples: LinkedIn thought leadership posts, YouTube tutorials, Twitter updates and customer support
Campaigns: Zoom for Business, Work From Anywhere, Connect & Collaborate

Partnerships & Integrations
Examples: integrations with Slack, HubSpot, Salesforce; co-marketing with hardware providers like Poly, DTEN
Campaigns: Zoom App Marketplace, Certified Hardware Partners, Partner Spotlight

Direct Sales (Enterprise)
dedicated account managers, custom solutions for large businesses, direct enterprise contracts
Enterprise Solutions Program, Strategic Account Growth, Custom Deployment Services

Online Sales (Self-Service)
subscription plans on website, freemium model to paid tiers, e-commerce checkout for licenses
Basic to Pro Upgrade, Small Business Starter Pack, Annual Plan Discount

Channel Sales (Resellers/VARs)
partner programs for value-added resellers, distribution networks, managed service provider partnerships
Reseller Partner Program, VAR Incentive Program, MSP Collaboration Initiative

Dominant market share

strong brand recognition

user-friendly interface

comprehensive feature set (webinars

rooms)

Security concerns in the past

potential for 'Zoom fatigue'

high pricing for advanced features

Growing demand for hybrid work solutions

expansion into new verticals (education

healthcare)

AI integration for productivity

Intense competition from Microsoft Teams and Google Meet

potential data privacy regulations

evolving user preferences for communication tools