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Industry Landscape
The influencer marketing industry is rapidly expanding, driven by increasing brand investment in authentic content and measurable ROI. Platforms are evolving to offer more data-driven insights and integrated solutions, with a growing emphasis on brand safety and diverse creator partnerships across various niches, including B2B and in-person activations. The creator economy continues to mature, offering new avenues for monetization and brand engagement.
Total Assets Under Management (AUM)
Influencer Marketing Platform Market Size in United States
~$7.93 Billion
(27.5% CAGR)
- Increased brand spending on influencer campaigns.
- Growth in adoption of dedicated influencer marketing platforms.
- Expansion into new verticals like B2B and experiential marketing.
Total Addressable Market
19.33 Billion USD