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Linqia is an influencer marketing company that helps brands connect with creators to run effective campaigns. They offer a platform and managed services to streamline the process, from influencer identification to campaign measurement. Linqia emphasizes removing the guesswork from influencer marketing and delivering measurable business results.
Company : Linqia
Industry : Influencer MarketingMarketing TechnologySocial Media Marketing
Linqia Key Value propositions
Linqia Latest news
Linqia – Influencer Marketing, Elevated
Linqia is the leading influencer marketing platform that delivers guaranteed influencer ROI for the enterprise. Linqia's unique combination of strategy and ...
New Report: The State of Influencer Marketing 2017
Download the latest report here. 78% of marketers cite determining influencer ... The Linqia team recently returned from the Cannes Lions International Festival ...
The CPG Influencer Marketing Playbook - KK Edits 11-14
Linqia recently surveyed 89 CPG marketers and their agencies to beer understand how brands are approaching this hot new space. The survey found that 89% of CPG ...
State of Influencer Marketing 2020 - Linqia
© 2020 Linqia, Inc. All rights reserved. New FTC Guidelines. It goes without saying that abiding by legal guidelines is always important. But almost half of ...
Linqia SWOT Analysis
Strengths
Proprietary platform (Resonate) for managing influencer campaigns.Focus on data-driven influencer marketing and measurable results.Experienced team with expertise in influencer marketing.
Weaknesses
Potential competition from larger marketing technology companies.Dependence on social media platforms and their algorithms.Client budget limitations may impact campaign scope.
Opportunities
Expand into emerging markets with high social media adoption.Develop strategic partnerships with complementary technology providers.Offer self-service options on their platform to attract smaller businesses.
Threats
Increasing competition in the influencer marketing industry.Evolving social media regulations and privacy concerns.Changes in consumer trust and authenticity in influencer marketing.
Top Marketing Strategies for Linqia
Content Marketing and Thought Leadership
Establish Linqia as a thought leader in influencer marketing by creating valuable content, such as guides, webinars, and case studies. This strategy will attract potential customers and build trust, positioning Linqia as a go-to resource for influencer marketing expertise.
Linqia User Persona
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Linqia Geographic and Demographic Insights
Geographic Insights: Linqia's primary market is the US, capturing 60% of users, followed by the UK and Canada with 15% and 10% respectively. The platform also sees usage in Australia and Germany.
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Linqia's user base skews slightly towards females, and the platform is most popular among marketing professionals aged 25-34.
Linqia Socio-economic Profile
Household and Income Insights: Linqia's target users typically fall within the middle-income bracket and live in households of 3-4 individuals.
Educational and Employment Insights: The majority of Linqia's target users are full-time employees with university or college-level education, reflecting its appeal to marketing professionals.
Linqia Behavioral Insights
Interest-Based Insights: Linqia's target audience shows strong interest in digital and social media marketing, content marketing, technology, advertising, and business analytics.
Technology and Social Media Usage: Users primarily access Linqia through desktop devices, followed by Android and iOS. They are highly active on Instagram, LinkedIn, and Twitter.
Linqia Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
AspireIQ | 33.3% | Influencer Marketing Platform, Campaign Management, Analytics & Reporting |
CreatorIQ | 33.4% | Influencer Marketing Platform, Relationship Management, Data & Insights |
Upfluence | 33.3% | Influencer Discovery, Campaign Management, Social Listening |