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Major Markets
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Duesenberg
Exclusive Resorts
Top Marketing Channels
Duesenberg
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Elevate Your Game, Precision Crafted, The Art of Golf
- Content Marketing
- Examples: Blog posts on golf tips, Gear reviews, Lifestyle articles
- Campaigns: Master Your Swing Series, Duesenberg Insider, Behind the Craft
- Influencer Marketing
- Examples: Partnerships with pro golfers, Golf YouTubers, Lifestyle influencers
- Campaigns: Duesenberg Ambassadors, Play Like a Pro, Golf Life Redefined
Top Sales Channels
- E-commerce Website
- Online store, Product configurator, Member-only access
- Exclusive Online Deals, Build Your Dream Set, Limited Edition Drops
- Specialty Retailers
- Pro shops, High-end sporting goods stores, Golf boutiques
- In-Store Experience, Duesenberg Demo Days, Shop Local Golf
- Direct Sales Events
- Golf expos, Product launches, Private trunk shows
- Meet the Makers, Launch Day Specials, Personal Fitting Sessions
LinksDAO SWOT Analysis
Strengths
High-quality
luxury brand perception; Strong focus on performance and aesthetics; Direct-to-consumer sales possible.
Weaknesses
Potentially high price point limits mass appeal; Limited physical retail presence; Brand recognition outside of golf enthusiasts may be low.
Opportunities
Expansion into international markets; Partnerships with luxury golf resorts; Development of golf apparel and accessories lines.
Threats
Competition from established golf equipment brands; Economic downturn impacting luxury goods sales; Counterfeit products.
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