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Linkpop is a free, customizable link-in-bio tool developed by Shopify, designed to help creators and brands monetize their social media presence. It enables users to create a centralized landing page containing links to their products, services, social media platforms, and other relevant content. Linkpop integrates with Shopify, allowing users to sell products directly through their link-in-bio page and access additional monetization features.
Company : Linkpop
Industry : Social Media MarketingE-commerceCreator Economy
Linkpop Key Value propositions
Linkpop Latest news
Solved: Has anyone else having issues with Linkpop? - Shopify ...
May 16, 2022 ... Dear Laurat1, Thank you for patience dealing with this issue, it should have now been resolved. The linkpop.com domain name was getting ...
Shopify's New "Link in Bio" Tool Linkpop Brings Ecommerce to Social
Mar 24, 2022 ... We rank Shopify as one of our top ecommerce website builders, and the platform has a lot going for it aside from Linkpop. You can check out our ...
Linkpop - Shopify's link in bio tool for commerce | Shopify App Store
With Linkpop, you can curate content, analyze traffic, and sell products ...
How To Craft a Link In Bio With Linkpop (2024 Guide) - Shopify
Mar 2, 2023 ... Shopify's Linkpop offers big advantages over other services, combining the usual link organization capabilities with ecommerce features. This is ...
Linkpop SWOT Analysis
Strengths
User-friendly interfaceSeamless Shopify integrationFree plan availability
Weaknesses
Limited customization in free planReliance on Shopify ecosystemCompetition from established players
Opportunities
Expand into new social platformsIntroduce advanced analyticsPartner with influencer marketing agencies
Threats
Emerging competitorsChanges in social algorithmsData privacy concerns
Top Marketing Strategies for Linkpop
Linkpop User Persona
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Preferred platforms
GOALS
Frustrations
Linkpop Geographic and Demographic Insights
Geographic Insights: Linkpop's largest market is the US, followed by emerging markets like India and Brazil with significant social commerce growth potential.
Top Countries
United States
40%
India
15%
United Kingdom
10%
Brazil
8%
Indonesia
7%
Demographic Insights: Linkpop's primary user base is aged 25-34, predominantly female, aligning with trends in social media influencer demographics.
Age Distribution
Gender Distribution
Linkpop Socio-economic Profile
Household and Income Insights: Linkpop users typically belong to households of 2-4 people with predominantly medium income levels, reflecting a diverse user base.
Educational and Employment Insights: Most Linkpop users are employed full-time or are business owners with university or college-level education, emphasizing their entrepreneurial drive.
Households Size
Income Distribution
Education Level
Employment Status
Linkpop Behavioral Insights
Interest-Based Insights: Linkpop users are passionate about fashion, beauty, travel, photography, food, music, and gaming, reflecting diverse interests within the creator economy.
Technology and Social Media Usage: Linkpop users primarily access social platforms like YouTube, TikTok, and Instagram using mobile devices (Android and iOS).
Interests
Device Breakdown
Social Media Usage
Linkpop Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Linktree | 45% | Social Media Marketing, Link in Bio, Content Creators |
| Milkshake | 25% | Mobile-first, Instagram Marketing, E-commerce |
| Tap Bio | 15% | Instagram Optimization, Multiple Links, Business Branding |
