Shopify Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Student / Part-Time Artisan
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Self-Employed Graphic Designer
Education: Bachelor's Degree
Age: 31
Gender: Female
Occupation: Unemployed / Aspiring Baker
Education: High School
Maya Rodriguez
Goals
- To successfully sell handmade jewelry online and cover her university expenses
- To build a unique brand identity and connect with a supportive community of fellow creators
- To learn effective online marketing strategies without a large budget.
Pain Points
- Struggling to gain visibility for her products among many competitors
- Lacking technical skills to set up an attractive and functional online store
- Managing time effectively between studies, part-time work, and creating new products.
Shopify Geographic Distribution
Shopify's market dominance is strongest in North America, particularly the US and Canada, with significant presence in other developed markets like the UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 3-4 person households, with a strong leaning towards medium income levels, reflecting a broad entrepreneurial base.
Employment Status
Income Distribution
Education Level
Shopify Behavior Analysis
Behavior Profile
Device Breakdown
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