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The target audience is active seniors seeking a fulfilling retirement lifestyle. This includes individuals and couples who are transitioning out of homeownership and seeking a maintenance-free living environment with access to amenities and social opportunities.
The target market is highly concentrated in the United States, with a small percentage from Canada and other English-speaking countries.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience primarily consists of smaller households (1-2 people) with medium to high income levels, aligning with their upscale offerings.
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