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Liberty Senior Living Target Audience

User Segments

Age: 72

Gender: Female

Occupation: Retired Financial Executive

Education: Master's Degree, Business Administration

Age: 68

Gender: Male

Occupation: Self-Employed Real Estate Investor

Education: Bachelor's Degree, Urban Planning

Age: 65

Gender: Female

Occupation: Retired Healthcare Administrator

Education: Doctorate Degree, Public Health

Eleanor Vance

Eleanor Vance

Age: 72
Gender: Female
Occupation: Retired Financial Executive
Education: Master's Degree, Business Administration
Industry: Finance
Channels: FacebookYouTubeLinkedIn

Goals

  • To maintain a high level of physical and mental activity through engaging wellness programs and social events
  • To secure a living environment that offers peace of mind with a full continuum of care as future needs evolve
  • To continue pursuing interests like travel and fine dining without the burdens of home maintenance.

Pain Points

  • Finding truly luxurious senior living options that match my discerning tastes and lifestyle
  • Worrying about potential health declines and the need for more intensive care without disruption
  • Navigating complex financial planning for long-term senior living expenses.

Liberty Senior Living Geographic Distribution

Primarily focused on the Southeast US, with minimal international presence. Strong concentration in North Carolina and surrounding states.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly individuals or couples with high disposable incomes. High-income households are primary target.

Employment Status

Income Distribution

Education Level

Liberty Senior Living Behavior Analysis

Behavior Profile

Luxury Lifestyle
Whole-Person Wellness
Active Living
Continuum of Care
Discerning Buyers
Social Engagement
Health Proactive
Peace of Mind
Convenience
Quality of Life
Independence Preservation
Amenity-Rich Lifestyle
Stimulating Activities
Cultural Programs
Travel
Fine Dining
Philanthropy
Golf
Online Research
Family Involvement

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