Top Marketing Strategies for Liberty Senior Living

Liberty Senior Living User Persona

Name:

Helen Davis

Age :

72

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Maintain an active social life by meeting new people and engaging in group activities within the community
• Continue pursuing hobbies like reading, gardening, and attending cultural events
• Stay physically and mentally fit through wellness programs and access to healthcare professionals

Frustrations

• Feeling isolated at home and lacking regular social interaction
• Difficulty maintaining her garden and home due to physical limitations
• Worrying about future health concerns and the potential need for assisted living

Name:

Robert Miller

Age :

78

Gender :

Male

Occupation :

Retired Business Executive

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

• Enjoy a comfortable and luxurious retirement lifestyle with access to premium amenities and services
• Stay informed about current events and engage in discussions on financial markets
• Maintain his independence and mobility with support for daily tasks if needed

Frustrations

• Finding it challenging to manage finances and investments in retirement
• Missing the intellectual stimulation and social connections of his previous career
• Feeling limited in his ability to travel and pursue hobbies due to health concerns

Name:

Eleanor Carter

Age :

85

Gender :

Female

Occupation :

Retired Nurse

Industry :

Healthcare

Education :

Bachelor's Degree, Nursing

Preferred platforms

GOALS

• Receive compassionate and high-quality care for her increasing health needs
• Stay connected with family and loved ones through regular communication and visits
• Find a sense of purpose and belonging within a supportive community environment

Frustrations

• Experiencing anxiety about declining health and the potential loss of independence
• Feeling isolated from family and friends who live far away
• Worrying about the financial burden of long-term care on her family

Liberty Senior Living Geographic and Demographic Insights

Geographic Insights: The target market is highly concentrated in the United States, with a small percentage from Canada and other English-speaking countries.

Demographic Insights: Liberty Senior Living primarily targets individuals aged 55 and above, with a higher representation of women reflecting the demographic trend in senior living.

Liberty Senior Living Socio-economic Profile

Household and Income Insights: The target audience primarily consists of smaller households (1-2 people) with medium to high income levels, aligning with their upscale offerings.

Educational and Employment Insights: Target users are primarily retired individuals with a high proportion having received university or college-level education.

Liberty Senior Living Behavioral Insights

Interest-Based Insights: The target audience shows interest in leisure activities, staying connected with family, healthcare, financial planning, reflecting a desire for an active and secure retirement.

Technology and Social Media Usage: Users prefer Facebook, YouTube, and Instagram, accessible through desktops, Android, and iOS devices, highlighting their digital engagement.

Liberty Senior Living Top Competitors