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Legacy Labs Target Audience

User Segments

Age: 17

Gender: Female

Occupation: Student

Education: High School

Age: 19

Gender: Male

Occupation: Part-Time

Education: Associate Degree

Age: 16

Gender: Male

Occupation: Student

Education: High School

Competitive Caitlyn

Competitive Caitlyn

Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Esports
Channels: YouTubeTikTokReddit

Goals

  • To improve her competitive gaming skills and climb the ranked ladders in her favorite games
  • To gain recognition within the online gaming community and potentially join a competitive team
  • To balance her gaming passion with her academic responsibilities and personal life.

Pain Points

  • Dealing with toxic players and negative environments in online multiplayer games
  • Struggling to find enough time to practice and improve due to schoolwork and other commitments
  • Experiencing technical issues like lag or poor internet connection during critical gameplay moments.

Legacy Labs Geographic Distribution

Legacy Labs' primary market is North America, with significant presence in the US and Canada, followed by key European and Oceanic gaming markets.

Top Countries

United States flag

United States

30.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

7.8%
Germany flag

Germany

6.1%
Australia flag

Australia

4.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households, indicating a balance of singles, couples, and small families. They are typically middle to high-income earners.

Employment Status

Income Distribution

Education Level

Legacy Labs Behavior Analysis

Behavior Profile

Competitive Gaming
Community Interaction
Online Gaming Platforms
YouTube
Reddit
Twitter
Engaging Gameplay
Sense of Accomplishment
Long-term Engagement
Customization
Story-driven Games
Multiplayer
Streaming
Technology News
Science Fiction
Anime
Desktop Gaming
Social Features
Feedback
Replayability

Device Breakdown

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