Legacy Labs Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Riot Games

Blizzard Entertainment

Top Marketing Channels

Riot Games

Social Media Marketing
Examples: Facebook, Twitter, Instagram
Campaigns: League of Legends World Championship social campaigns, Valorant new agent reveal campaigns, Arcane animated series promotions

Influencer Marketing & Streaming
Examples: Twitch streamers, YouTube gaming channels, Esports personalities
Campaigns: Streamer co-streams for new game modes, Creator partner programs, Esports casters promotions

Esports Sponsorships & Events
Examples: Global esports leagues (LCS, LCK), Regional tournaments, Fan meet-and-greets
Campaigns: League of Legends World Championship, Valorant Champions Tour, Wild Rift Icons Global Championship

Digital Game Sales & In-Game Purchases
League of Legends in-game store, Valorant in-game store, Teamfight Tactics in-game store
New champion/agent releases, Seasonal cosmetic bundles, Battle Pass promotions

Official Merchandise Store
Riot Games Merch Store website, Pop-up stores at events, Collaborations with apparel brands
Limited edition collectibles, Esports team jerseys, Character-themed apparel launches

Esports Event Ticketing
World Championship live event tickets, Regional league final tickets, Fan Fest passes
Early bird ticket sales, VIP seating packages, Bundle deals with merchandise

Strong global esports ecosystem

Highly engaged and loyal player base

Expertise in live service games and continuous content updates

Diverse portfolio of successful IPs.

Reliance on a few core titles (League of Legends

Valorant)

Potential for player burnout with intense competitive focus

High expectations from a demanding player base.

Expansion into new game genres or platforms

Further development of their animated content (Arcane)

Growth of mobile gaming markets

Leveraging their established esports audience for new titles.

Intense competition from other major game developers

Difficulty in retaining players against new game releases

Regulatory changes impacting monetization

Negative community sentiment from game balance issues.